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VIDEO TOURS OF MARUI SHINJUKU & LAFORET: TOKYO GOTHIC LOLITA DEPT STORES.


I know, I know… I’ve been teasing you for days about Tokyo Lolita coverage. But I’m about to make up for it with visual-kawaii overload! I’ve taken a zillion photos of Lolita stores in Harajuku and Shinjuku; stay tuned for glimpses inside the famous shops. But we’re going to start things off with a squeal. Ladies and gentlemen, for the first time ever on YouTube (to the best of my knowledge)… I present VIDEO footage of Marui Shinjuku and Laforet, aka Gothic Lolita department store disco-paradiso.

In the first video, I walk around Laforet in Harajuku. First, we make the rounds of B1 (Algonquins, Super Lovers, Gothic Lolita Bible & Kera magazines). Then, we walk down the stairs to B1.5 (Metamorphose temps de fille, Alice and the Pirates, Putumayo, Atelier Pierrot, h.NAOTO, Black Peace Now, Black Laboratory by Hiderock, Choice Sexy Dynamite London).

The following day, I attacked Gothic Lolita Mecca 2: MaruiOne, the department store in Shinjuku, Tokyo. (Forgive my finger at the bottom of the screen – I was being stealthy by hiding the camera behind a Hello Kitty pamphlet! ) The video above is a tour of floors 5 (Moi-meme-moitie with the famous coffin changing room, stationery/umbrellas/wallets, Jane Marple, Excentrique, h.NAOTO), 6 (Kera/Arena punk store, Super Lovers, Hiderock, Arthropie, Ozz Croce, Sexy Dynamite London), 7 (Goth and punk shoes, Lolita boots such as Yosuke, Black Peace Now, Sixh by h.NAOTO, Algonquins, Black Peace Now), and 8 (Baby the Stars Shine Bright, Metamorphose Temps de Fille, Heart E, KeraShop Angel, Emily Temple Cute).

Hold on to your petticoats – there’s much more Gothic Lolita Rococo Punk madness on the way!

SHARE & COMMENT

  • my fave dress woul have to be on the second video on 5:29

  • my fave dress woul have to be on the second video on 5:29

  • chelsea

    Even though this was like watching the lolita blaire witch project (got to love shakey sneaking camera action) i am brimming with jealousy and cooing over all the passing garments.

  • rocknrollbride

    love it! have you got used to the shop assistants screaming at you when you walk in the shops yet? i cant remember for the life of me how to spell it..something like 'a-saramase'??(i heard someone say it on the second video 1 min in) it means welcome or something like that anyway! we had to ask someone in our hostel what the hell it meant and why these girls kept yelling it at us!! hehe

    are you going to harajuku on sunday? make sure you take a million pictures and videos of the teenagers in their get up!

    where are you staying by the way?

  • chelsea

    Even though this was like watching the lolita blaire witch project (got to love shakey sneaking camera action) i am brimming with jealousy and cooing over all the passing garments.

  • Naka

    I could feel the tears well up when I saw the videos T.T
    It must be heaven!

    so many lolita girls >.<
    I envy u :p

  • Anonymous

    love it! have you got used to the shop assistants screaming at you when you walk in the shops yet? i cant remember for the life of me how to spell it..something like ‘a-saramase’??(i heard someone say it on the second video 1 min in) it means welcome or something like that anyway! we had to ask someone in our hostel what the hell it meant and why these girls kept yelling it at us!! hehe

    are you going to harajuku on sunday? make sure you take a million pictures and videos of the teenagers in their get up!

    where are you staying by the way?

    • I’m planning on hitting the infamous bridge soon!

  • c!n

    Thanks for posting this!
    Although the video was a bit shakey, i loved to see the shops from the inside!
    Did you buy some nice clothes ^^? I would love to see your pictures from the shops.!

  • I could feel the tears well up when I saw the videos T.T
    It must be heaven!

    so many lolita girls >.<
    I envy u :p

  • c!n

    Thanks for posting this!
    Although the video was a bit shakey, i loved to see the shops from the inside!
    Did you buy some nice clothes ^^? I would love to see your pictures from the shops.!

    • Static photos from the shops are on the way! haha

      I bought an Atelier Pierrot high skirt – you can see it in today’s pics.

  • SQUEE indeed! Your teasing has definitely been forgiven! ^^ This is definitely heaven in a youtube box! 8D All the gorgeous clothes and accessories… I wanna go on a sewing spree now!

    Thanks so much for the loli-love!!

    (p.s. How was the flight/the train rides?)

  • p.p.s. That was really cool how the music was different in each section of Laforet. ^^

  • I am so envious! That is AMAZING! I hope your having a fantastic time!!!

  • SQUEE indeed! Your teasing has definitely been forgiven! ^^ This is definitely heaven in a youtube box! 8D All the gorgeous clothes and accessories… I wanna go on a sewing spree now!

    Thanks so much for the loli-love!!

    (p.s. How was the flight/the train rides?)

    • p.p.s. That was really cool how the music was different in each section of Laforet. ^^

    • Flight wasn’t so bad – I’m accustomed (unfortunately) to East-West coast flight with transfers and bus rides… as well as frequent trips to Asia.

      Hope you like today’s pics!

  • I am so envious! That is AMAZING! I hope your having a fantastic time!!!

  • Flight wasn't so bad – I'm accustomed (unfortunately) to East-West coast flight with transfers and bus rides… as well as frequent trips to Asia.

    Hope you like today's pics!

  • Static photos from the shops are on the way! haha

    I bought an Atelier Pierrot high skirt – you can see it in today's pics.

  • I'm planning on hitting the infamous bridge soon!

  • I've visited your site a lottt and I was surprised to find you on youtube through a Scottish fold video x] You cat is sooo cute and so are you! I love lolita fashion<3 Keep the videos coming =]

    I'll be subscribing!

  • I’ve visited your site a lottt and I was surprised to find you on youtube through a Scottish fold video x] You cat is sooo cute and so are you! I love lolita fashion<3 Keep the videos coming =]

    I'll be subscribing!

  • Sakuranbo

    That's way cool! You shopped @ Japan Awesome!

  • Sakuranbo

    That’s way cool! You shopped @ Japan Awesome!

  • Mystical Fantasy

    Wow!!!!! Lolita shopping heaven!!!!! TT-TT I'm jealous TT-TT

  • Mystical Fantasy

    Wow!!!!! Lolita shopping heaven!!!!! TT-TT I’m jealous TT-TT

  • rachel

    thank you so much for being so stealthy! : )

  • rachel

    thank you so much for being so stealthy! : )

    • My pleasure, heh heh! I’ll take any excuse to pretend to be a ninja.

      More sneaky store photos coming up…

  • My pleasure, heh heh! I'll take any excuse to pretend to be a ninja.

    More sneaky store photos coming up…

  • rachel

    thank you so much for being so stealthy! : )

  • My pleasure, heh heh! I'll take any excuse to pretend to be a ninja.

    More sneaky store photos coming up…