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EIGHTH FLOOR OF MARUI YOUNG: SWEET LOLI AND CLASSICAL LOLITA CONFECTIONS.

Baby the stars shine bright store in Marui Shinjuku. Sweet lolita pink and baby blue dresses photos, shopping for amaloli designs in Tokyo, Japan. BTSSB.

Jimi (aka Elec, aka Man Heaven) and I had a brilliant conversational moment when a new word materialized: “confectious”. The portmanteau made perfect sense in the context; it combines “contagious” and “infectious” and sounds like “confection”: a sweet that has been crafted into a deliciously agonizing object of desire.

And that about sums up the eighth floor of Marui One Shinjuku. As soon as you step off the escalator, you’re surrounded by the ruffled concoctions of Baby, the Stars Shine Bright…

Sweet lolita teddy bears, plush toys, poodles from Angelic Pretty store in Tokyo. Pink cute kawaii furniture design for kids, young girls.

…but it’s hard to keep your eyes in one place. Angelic Pretty entices you with pink neo-Rococo furniture. (The escaping teddy bear is kawaii overload! )

Metamorphose temps de fille Japanese sweet lolita clothing. EGL shopping, elegant gothic lolita and aristocrat stores with Victorian and Rococo style hats, long ruffled and tiered dresses, pink bunny toys.

Metamorphose temps de fille beckons from across. Are we beginning to understand the meaning of “confectiousness”?

Angelic Pretty store clerks, candy cupcake decora clothing. Crazy cute kawaii Japanese fashion on Tokyo girls, Harajuku street style.

As on floors 5-7, the shop girls were dressed to match the brand. Angelic Pretty’s clerks stole the show; they looked like pink cupcakes sprinkled with bows and hearts.

Angelic Pretty and Kera shop angel stores in Tokyo, Japan. Pink ama loli dresses, egl elegant gothic lolita and aristocrat fashion.

Emily Temple Cute had its own enclosed section at one end (you can see a map of the floor here.) This label has evolved from Country Lolita straw hats to 1950s pica-pica.

Alice and the Pirates store in Marui Young Shinjuku 0101. Gothic Lolita girls shopping for treasure chest goth purses, cool Japanese designer clothes and hats.

Arrrrrr! Alice and the Pirates tantalizes shoppers with a giant chest of Lolita treasure. Aren’t the purses darrrrrling?

Sweet Lolita, amaloli and classical lolita clothing, ruffled Victorian dresses and lace sleeves. Gothloli headdresses, jewelry from Gothic Lolita Bible.

Kera Shop Angel carried a variety of brands, including Innocent World and Victorian Maiden (two of my favorite Classical / Ama Loli brands). Pink roses and sweet treats hung from gold chains on the jewelry board.

Kera Shop Angel clothing, sweet lolita shopping in Tokyo, Japan. Victorian mourning funeral hats, giant jabots and long white Goth coat at Maruione department store.

I was tempted by the Gothic Lolita and Kodona clothes in this section. I have a soft spot for giant lace jabots and Victorian veiled hats.

Sweet Lolita ruffled dresses, sleeves on long Victorian blouses. Shopping at Marui Young Shinjuku 0101 department store.

The Sweet Lolita floor of Marui was by far the busiest, and many customers dressed to match the atmosphere. In my video, you can hear them squealing “kawaii!” as they run their hands over the gathered sleeves and skirts. Perhaps soon, we’ll be hearing choruses of “CONFECTIOUS!”

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35 Comments

  1. St. Manako
    Posted October 7, 2008 at 9:40 am | Permalink

    You have just confirmed my resolution to go visit there very soon. *_*
    And confectious is a great word – perfect to describe it.

  2. Mahal
    Posted October 7, 2008 at 9:49 am | Permalink

    Wow! I luv this store, especially the last picture with white and all the lace and the matching purse.(I wish to make a special order)The white dress with the black scarf is KAWAII! If only it came in my size and I shopping in Japan. Hopefully next year I will visit, unless you open a shop here in Vancouver!( smiling )

  3. St. Manako
    Posted October 7, 2008 at 4:40 pm | Permalink

    You have just confirmed my resolution to go visit there very soon. *_*
    And confectious is a great word – perfect to describe it.

  4. Mahal
    Posted October 7, 2008 at 4:49 pm | Permalink

    Wow! I luv this store, especially the last picture with white and all the lace and the matching purse.(I wish to make a special order)The white dress with the black scarf is KAWAII! If only it came in my size and I shopping in Japan. Hopefully next year I will visit, unless you open a shop here in Vancouver!( smiling )

  5. Yueh
    Posted October 7, 2008 at 5:36 pm | Permalink

    I love your blogs ^^
    Is my way to see beautiful things
    thanks ^^ ♥

  6. Ichigo
    Posted October 7, 2008 at 5:37 pm | Permalink

    omg wow. It would be a dream to go here. :D

  7. lacarmina
    Posted October 7, 2008 at 5:37 pm | Permalink

    It DID seem like stepping into a sweet dream!

  8. Teefie
    Posted October 7, 2008 at 5:44 pm | Permalink

    There IS a heaven.

  9. Yueh
    Posted October 8, 2008 at 12:36 am | Permalink

    I love your blogs ^^
    Is my way to see beautiful things
    thanks ^^ ♥

  10. Ichigo
    Posted October 8, 2008 at 12:37 am | Permalink

    omg wow. It would be a dream to go here. :D

  11. lacarmina
    Posted October 8, 2008 at 12:37 am | Permalink

    It DID seem like stepping into a sweet dream!

  12. Teefie
    Posted October 8, 2008 at 12:44 am | Permalink

    There IS a heaven.

  13. em
    Posted October 7, 2008 at 8:47 pm | Permalink

    It's so pretty….I do get a free day (or two) in Tokyo on that study abroad trip I plan on taking next year. I just might stop by…:D

    Hey, carmina,
    have you done a “carmina's guide to tokyo” yet? I think it would be interesting to know about the second-hand shops there too.
    (do you have any guides or sites or books you can recommend?)

  14. lacarmina
    Posted October 7, 2008 at 9:15 pm | Permalink

    Hi Em,
    You must stop by your trip next year! How exciting.

    I'll be posting store photos and Tokyo favorites over the next few weeks. I'm starting at Marui and moving to Laforet and all the Harajuku Gothic Lolita Punk stores. There will be tons of vintage photos too, from both Closet Child locations! Everything will be under the Tokyo Gothic Lolita category, so you can look it up before your trip. At the end, I'll put together a summary and maybe a map, which will tie the guide together.

    Hope that sounds good!

  15. LiTtLe_MiSs_PsYcHo
    Posted October 7, 2008 at 10:40 pm | Permalink

    AH!

    the clothes look so gorgourse!!!!!!!!

  16. em
    Posted October 8, 2008 at 3:47 am | Permalink

    It’s so pretty….I do get a free day (or two) in Tokyo on that study abroad trip I plan on taking next year. I just might stop by…:D

    Hey, carmina,
    have you done a “carmina’s guide to tokyo” yet? I think it would be interesting to know about the second-hand shops there too.
    (do you have any guides or sites or books you can recommend?)

    • lacarmina
      Posted October 8, 2008 at 4:15 am | Permalink

      Hi Em,
      You must stop by your trip next year! How exciting.

      I’ll be posting store photos and Tokyo favorites over the next few weeks. I’m starting at Marui and moving to Laforet and all the Harajuku Gothic Lolita Punk stores. There will be tons of vintage photos too, from both Closet Child locations! Everything will be under the Tokyo Gothic Lolita category, so you can look it up before your trip. At the end, I’ll put together a summary and maybe a map, which will tie the guide together.

      Hope that sounds good!

      • em
        Posted October 8, 2008 at 4:40 pm | Permalink

        Yeah, that sounds great!

        I’ve said before that I don’t dress loli at all, but I love looking at it.

        Thanks!

  17. Emma
    Posted October 7, 2008 at 11:58 pm | Permalink

    Oooohhh Carmina gets to spend a lot of time in Man Heaven AND in Lolita Heaven! You just have it all! ^.^ I'm jealous!

    Indeed confectious is a VERY good description of this floor… I wonder if you could buy the entire Marui store and make a living out of dressing up every day? Now that would be a nice job.

  18. LiTtLe_MiSs_PsYcHo
    Posted October 8, 2008 at 5:40 am | Permalink

    AH!

    the clothes look so gorgourse!!!!!!!!

  19. Emma
    Posted October 8, 2008 at 6:58 am | Permalink

    Oooohhh Carmina gets to spend a lot of time in Man Heaven AND in Lolita Heaven! You just have it all! ^.^ I’m jealous!

    Indeed confectious is a VERY good description of this floor… I wonder if you could buy the entire Marui store and make a living out of dressing up every day? Now that would be a nice job.

    • lacarmina
      Posted October 8, 2008 at 9:03 am | Permalink

      ahahah! Jimi and I are tickled pink at your wittiness over here in Tokyo, Sweet, Gothic, VK, shoe… and MAN Heaven!

      What would Man Hell be? Castration? Man Purgatory is probably the status quo…

      • Emma
        Posted October 8, 2008 at 11:22 am | Permalink

        Perhaps having to live life as a maid, complete with lack of certain organs, a lovely short frilly maid outfit and a pretty little headdress (the frilly maid outfit is essential!) – while all the hot men in Man Heaven get swarmed over by lots of women. Oh, and of course everybody in Man Heaven has their own personal maid…

        • lacarmina
          Posted October 10, 2008 at 9:13 am | Permalink

          ahahah if that’s the case, then I’m about to descend into Man Hell. I’m shooting a male maid cafe event soon…

  20. lacarmina
    Posted October 8, 2008 at 2:03 am | Permalink

    ahahah! Jimi and I are tickled pink at your wittiness over here in Tokyo, Sweet, Gothic, VK, shoe… and MAN Heaven!

    What would Man Hell be? Castration? Man Purgatory is probably the status quo…

  21. lacarmina
    Posted October 8, 2008 at 2:04 am | Permalink

    They're beautifully made!

  22. Zelda
    Posted October 8, 2008 at 2:38 am | Permalink

    That's so awesome. I could save money for my travel to japan all my life and the money would still never be enogh when I get there!!! Everything is just gorgeous! I could never decide what to buy!!
    That must be heaven. Totally.

  23. Emma
    Posted October 8, 2008 at 4:22 am | Permalink

    Perhaps having to live life as a maid, complete with lack of certain organs, a lovely short frilly maid outfit and a pretty little headdress (the frilly maid outfit is essential!) – while all the hot men in Man Heaven get swarmed over by lots of women. Oh, and of course everybody in Man Heaven has their own personal maid…

  24. Zelda
    Posted October 8, 2008 at 9:38 am | Permalink

    That’s so awesome. I could save money for my travel to japan all my life and the money would still never be enogh when I get there!!! Everything is just gorgeous! I could never decide what to buy!!
    That must be heaven. Totally.

  25. em
    Posted October 8, 2008 at 9:40 am | Permalink

    Yeah, that sounds great!

    I've said before that I don't dress loli at all, but I love looking at it.

    Thanks!

  26. Anne
    Posted October 8, 2008 at 6:55 pm | Permalink

    I wanna go shopping :D

  27. Anne
    Posted October 9, 2008 at 1:55 am | Permalink

    I wanna go shopping :D

  28. lacarmina
    Posted October 10, 2008 at 2:13 am | Permalink

    ahahah if that's the case, then I'm about to descend into Man Hell. I'm shooting a male maid cafe event soon…

  29. lacarmina
    Posted October 10, 2008 at 9:13 am | Permalink

    ahahah if that's the case, then I'm about to descend into Man Hell. I'm shooting a male maid cafe event soon…