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ALICE AUAA JAPANESE GOTH BOUTIQUE IN MARUI ONE: DECONSTRUCTED BDSM FETISH CLOTHING DESIGNER, TOKYO INTERIOR STORE DESIGN.


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On the fifth floor of Marui One Shinjuku – behind the sea of glorious Gothloli shoes – there is a discombobulating René Magritte dreamscape. Wait, what?

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Ceci n’est pas une pipe. This is not a Japanese avantgarde minimalist display.

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Believe it or not, it’s the Alice Auaa boutique. In the old Marui, the much-lauded designer’s deconstructed-Gothic designs were also concealed (here’s a photo for comparison) and guarded by tortured gargoyles. The new shop’s interior design amps up the surrealism: you weave between floating white doors until you meet a limb-less female. She sticks out her tongue in ecstasy as she is auto-erotically asphyxiated by an Alice Auaa scarf.

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This fellow reminds me of my pre-teen years, when I wore headgear to straighten my buckteeth. Alice Auaa’s S&M and fetish-influenced accessories are strewn on a table held up by Thing. Whether or not you like her clothes, you’ve got to visit Alice Auaa’s surrealist store. It’s easy to miss so look hard!

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Thanks for your sweet comments about my cute cooking video! I’m often asked where one can buy bento equipment and cute tableware. J-List has a wide selection; I quite fancy the Doraemon products (the gizmo on the right is an ice maker!). Summer the perfect time for Nihon ryori, isn’t it? I have a lot of Japanese cute cooking on the agenda… I’ll explain soon!

Song of the Day #142: Apoptygma Berzerk – Love Never Dies (The song samples CARMINA BURANA. O Fortuna!)

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