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NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI ZOMBIE HORROR BOUTIQUE.


NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

I’ve photographed pretty much all the Gothic Lolita Punk stores in Tokyo (all the posts are in my Shopping Guide) — but I’d never gotten around to Nude n’ Rude in Koenji. Til now. The boutique is an anomaly in Japan: the brands are American and British, and the clothing style can best be described as Emo / Scene / American Alternative.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Kana and I braved the rain to try on cute kitty bags and Iron Fist shoes. (Coming up on this blog — a zombie promo with the shoe brand!)

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Nude and Rude carries neon Western alt/punk labels such as Kreepsville, Charles of London, and Jessica Louise.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Isn’t it funny how people want what they can’t have? We covet Goth and Lolita brands sold only in Japan… while the Japanese come to Nude n’ Rude for Western clothes they consider “special and rare.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Kana picked up two bat hair clips. Raisu and Satsuki have the skeleton hands necklace on display.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Kana tried on several Shrine dresses (again, a US Goth brand that’s hard to find in Japan).

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Whcih one do you like best on her? I’m a fan of the bat print.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Casual hoodies and cut-up band t-shirts. Sex Pistols, Bauhaus, Siouxsie.

Jeffree Star, Audrey Kitching and Raquel Reed, scene queens, internet celebrities, NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

The boutique was filled with old photos of Jeffree Star, Audrey Kitching and Raquel Reed.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

You could pick up the latest issue of Girls with Corpses Magazine. Or a zombie eye bag.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

I didn’t buy anything since (as a North American) I can find these Western brands everywhere I turn. However, I urge you to visit Nude n’ Rude, a unique indie store that sometimes throws colorful parties.

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

Just don’t be too cute… or you might get knifed!

NUDE AND RUDE: TOKYO EMO GOTH PUNK ALTERNATIVE CLOTHING STORE, KOENJI INDUSTRIAL ZOMBIE HORROR BOUTIQUE. NUDE N' RUDE scene queens japan, japanese audrey kitching, jeffrey star clothes, iron fist, medusa's makeup, girls and corpses, gasmask, Kreepsville, jessica louise clothing line, Shrine, Charles of London, bauhaus, sex pistols

For address and directions to Nude and Rude in Koenji, visit the store blog. You can see full reports about Tokyo’s best indie/alt/Goth/Punk fashion in my Shopping Guide.

la carmina and the pirates business cards, pirate basil farrow, scottish fold drawing, graphic logo, coolest best business card, japanese meishi, stickers for coolhunting company, trend pirate, weird japan, jpop culture, tv fixer host travel tourism tokyo

Finally… unveiling our La Carmina & The Pirates business card! Our coolhunting / Japan TV arranging / promoting company is starting out superbly, so we decided to print full-color sticker business cards. (Who wants one?) Don’t you love the Pirate Basil design Naomi created?

I was very happy with my PremiumCards.net experience last time around (remember my epic cards?). So we’ve partnered with them again, and highly recommend the company. Can’t wait to show you the printed result.

What are your thoughts on “scene” and “emo” style? It often gets derided… However, I think these Japanese girls pulled it off relatively well.

Japanese Word of the Day: Kimokawaii = Creepy-cute
Song of the Day: NoGoD – Ring-a Ring-o

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72 Comments

  1. Laura
    Posted October 12, 2010 at 8:58 pm | Permalink

    Might go check it out for the Iron Fist shoes! XD

  2. Gwendylyn
    Posted October 12, 2010 at 9:14 pm | Permalink

    Great store! Yes the business card is cool! I so want one! Bat dress for sure!

    • Gwendylyn
      Posted October 12, 2010 at 9:19 pm | Permalink

      I just took a super look at the shoes I own those Psychobilly Zombie Stompers! Hee hee!
      I love Jessica Louise too1

    • lacarmina
      Posted October 12, 2010 at 9:34 pm | Permalink

      <3

  3. Lauren
    Posted October 12, 2010 at 9:33 pm | Permalink

    There are some pictures of my friends’ clothes on there! :)

  4. Rash
    Posted October 12, 2010 at 9:33 pm | Permalink

    Whaaaaaaaaaaaa so cuuuuute!!!!!!!!!!!!!!! ︴。◕ . ◕。︴
    Love it !!!!

  5. Tkkawaii
    Posted October 12, 2010 at 9:35 pm | Permalink

    lol did you notice the ‘Audrey’ and ‘Raquel’ mannequins too??

  6. Raquel
    Posted October 12, 2010 at 9:35 pm | Permalink

    wow thanks so much for sharing that with me!

  7. cass
    Posted October 12, 2010 at 9:51 pm | Permalink

    WoW, So cool japanese people are crazy to buy stuff like this, I mean these clothes are cool and stuff but I wouldnt have ever imagined they would be such a hit when they have such alternative brands and such huge names like h.NAOTO and incredibly cute brands.

    As a western this type of clothing doesnt suit my needs and dont know why I like to suffer trying to purchase japanese brands online when theyre so crazy about these!!!!

    SO COOL

    • lacarmina
      Posted October 13, 2010 at 12:40 am | Permalink

      Ironic, isn’t it? ;) We want what we can’t have (or what is rare, from our point of view)!

      • cass
        Posted October 15, 2010 at 4:48 pm | Permalink

        So ironic….
        I know we like rare and thats the best part even though theres lots of rare… xD

        • lacarmina
          Posted October 15, 2010 at 11:55 pm | Permalink

          It’s the reason I’m obsessed with Yuzu citrus, for example; it’s near-impossible to get it fresh outside of Japan.

        • lacarmina
          Posted October 15, 2010 at 11:55 pm | Permalink

          It’s the reason I’m obsessed with Yuzu citrus, for example; it’s near-impossible to get it fresh outside of Japan.

      • cass
        Posted October 15, 2010 at 4:48 pm | Permalink

        So ironic….
        I know we like rare and thats the best part even though theres lots of rare… xD

  8. cass
    Posted October 12, 2010 at 9:53 pm | Permalink

    btw, congratulation on your La carmina and the pirates project, its amazing, I hope I can work with you guys one of these days!!!

    GO ON!!!

    • lacarmina
      Posted October 13, 2010 at 12:40 am | Permalink

      Thank you! We’d love to have you as a Pirate. :)

      • cass
        Posted October 15, 2010 at 4:49 pm | Permalink

        AWWW! THATS SWEET
        THANKS
        i’LL DO MY BEST

      • cass
        Posted October 15, 2010 at 4:49 pm | Permalink

        AWWW! THATS SWEET
        THANKS
        i’LL DO MY BEST

  9. Joshua
    Posted October 12, 2010 at 10:14 pm | Permalink

    Sounds amazing. I like the little Basil version of the Jolly Roger you did there.

  10. Glitch
    Posted October 12, 2010 at 11:56 pm | Permalink

    The bloody cake looks so cool. ^^
    And hooray for business cards!

    • lacarmina
      Posted October 13, 2010 at 12:40 am | Permalink

      I’m a stickler for business card quality… so if you or friends ever need cards, I highly recommend PremiumCards.net – really nice service there.

  11. Paulina Emilie Boyle
    Posted October 13, 2010 at 12:02 am | Permalink

    I like this type of clothes, but at the same time I’m quite picky xD For example no kittens, no awkwardly placed prints, no cheap, shiny materials and so on…
    I think “emo” died a long time ago, and “scene” is also dying, but I still love to see it IF DONE RIGHT. It CAN look AMAZING. Some people look simply stunning in those styles!

    • lacarmina
      Posted October 13, 2010 at 12:41 am | Permalink

      The photos of the Japanese emo/scene girls are quite well coordinated…

      • Paulina Emilie Boyle
        Posted October 13, 2010 at 12:59 am | Permalink

        Yes, I think so too! And it’s interresting to see that even if they go for the same style, they still have that special Japanese touch to it!

      • Paulina Emilie Boyle
        Posted October 13, 2010 at 12:59 am | Permalink

        Yes, I think so too! And it’s interresting to see that even if they go for the same style, they still have that special Japanese touch to it!

    • lacarmina
      Posted October 13, 2010 at 12:41 am | Permalink

      The photos of the Japanese emo/scene girls are quite well coordinated…

  12. Audriana Zirakchi
    Posted October 13, 2010 at 12:28 am | Permalink

    I have that bat print Shrine dress :) It’s my favorite too

  13. Lolitagreyeyes
    Posted October 13, 2010 at 12:38 am | Permalink

    Some cute clothes like the dresses but not a fan of the Scene Emo thing its kinda like a cheap rip off of goth

  14. JessicaLouise
    Posted October 13, 2010 at 1:03 am | Permalink

    cute. it looks like a punk rock teenagers bedroom

  15. JessicaLouise
    Posted October 13, 2010 at 1:03 am | Permalink

    cute. it looks like a punk rock teenagers bedroom

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    Posted October 13, 2010 at 2:26 am | Permalink

    Stunning! I am lolita fan. I love all of yours.
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  17. lolita dress
    Posted October 13, 2010 at 2:26 am | Permalink

    Stunning! I am lolita fan. I love all of yours.
    Welcome to my lolita fashion site:
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  18. shadowpal2
    Posted October 13, 2010 at 3:01 am | Permalink

    Yea the emo/scene style does not always appeal to me. There are those occasional moments where it does though. I don’t know what to say…but it feels in a sense… … … – well, jeese – I mean it feels like usually some of the clothing either “overdoes” it or “misses it” by some amount.

    It’s not very helpful, but take for example the blue sweatshirt in the 4th picture. I’m assuming that’s an “Alice in Wonderland” themed sweatshirt right? Well…sorry but it just doesn’t hit it, – it just doesn’t work. I mean why put a “skull” zipper on an Alice in Wonderland themed sweatshirt? Why not put the Cheshire Cat’s face as a zipper instead? And instead of just a giant print Alice and then a sort of tormented form of the March Hare(?!?!), why not put something else like an actual story on the sweatshirt?

    A signpost pointing towards the back of the sweatshirt where it shows the March Hare, Mad Hatter, and Door Mouse celebrating another merry happy unbirthday! And then another one pointing towards the arms which show something else – and etc.

    I’m not a fashion designer, and I’m pretty sure I’d be a terrible or very very very average designer – but it just doesn’t appeal to me. BUT! I do like Kana’s choice! It feels very simple and sort of in the middle of all the emo/scene extreme styles. I like the bat print too.

    Now – I’m not trying to say that emo/scene style on people is just plain ugly. There are actually a good amount of people that look quite unique and very neat in it. And in the end, it does not matter at all what I or anyone else says about what you wear – that is as long as you the wearer likes it! Dress however you want to dress. Express yourself in whatever way you’d like to express yourself! Let no one influence you if it’s truly against you’re own burning fire and will.

    Oh and as for your business card – can’t wait to see it!

    • lacarmina
      Posted October 13, 2010 at 6:56 am | Permalink

      Hm, these are good points about the design. I think that’s quite apt… it’s like a lack of awareness or sensitivity to the narrative — a big contrast to the attention to detail in every aspect of Lolita labels.

      Hahah the dress looked great on both Kana and Raisu…

    • lacarmina
      Posted October 13, 2010 at 6:56 am | Permalink

      Hm, these are good points about the design. I think that’s quite apt… it’s like a lack of awareness or sensitivity to the narrative — a big contrast to the attention to detail in every aspect of Lolita labels.

      Hahah the dress looked great on both Kana and Raisu…

  19. shadowpal2
    Posted October 13, 2010 at 3:01 am | Permalink

    Yea the emo/scene style does not always appeal to me. There are those occasional moments where it does though. I don’t know what to say…but it feels in a sense… … … – well, jeese – I mean it feels like usually some of the clothing either “overdoes” it or “misses it” by some amount.

    It’s not very helpful, but take for example the blue sweatshirt in the 4th picture. I’m assuming that’s an “Alice in Wonderland” themed sweatshirt right? Well…sorry but it just doesn’t hit it, – it just doesn’t work. I mean why put a “skull” zipper on an Alice in Wonderland themed sweatshirt? Why not put the Cheshire Cat’s face as a zipper instead? And instead of just a giant print Alice and then a sort of tormented form of the March Hare(?!?!), why not put something else like an actual story on the sweatshirt?

    A signpost pointing towards the back of the sweatshirt where it shows the March Hare, Mad Hatter, and Door Mouse celebrating another merry happy unbirthday! And then another one pointing towards the arms which show something else – and etc.

    I’m not a fashion designer, and I’m pretty sure I’d be a terrible or very very very average designer – but it just doesn’t appeal to me. BUT! I do like Kana’s choice! It feels very simple and sort of in the middle of all the emo/scene extreme styles. I like the bat print too.

    Now – I’m not trying to say that emo/scene style on people is just plain ugly. There are actually a good amount of people that look quite unique and very neat in it. And in the end, it does not matter at all what I or anyone else says about what you wear – that is as long as you the wearer likes it! Dress however you want to dress. Express yourself in whatever way you’d like to express yourself! Let no one influence you if it’s truly against you’re own burning fire and will.

    Oh and as for your business card – can’t wait to see it!

  20. Kanae
    Posted October 13, 2010 at 4:32 am | Permalink

    damnnnnn <3

  21. Kanae
    Posted October 13, 2010 at 4:32 am | Permalink

    damnnnnn <3

  22. Ildiko
    Posted October 13, 2010 at 4:32 am | Permalink

    so cute and of course Basil is amazing as ever! =3 I’d love one next time I see you!

  23. Ildiko
    Posted October 13, 2010 at 4:32 am | Permalink

    so cute and of course Basil is amazing as ever! =3 I’d love one next time I see you!

  24. Dania
    Posted October 13, 2010 at 6:51 am | Permalink

    Ooooo, do I see some Iron Fist heels? ;)

    • lacarmina
      Posted October 13, 2010 at 6:53 am | Permalink

      You’ll be seeing more soon… in an outfit post and giveaway!

  25. Rocking Doll Museum
    Posted October 13, 2010 at 7:04 am | Permalink

    “Just don’t be too cute… or you might get knifed!” XDDDDD
    For emo’s; I only like the girl in the middle, bottom line. I really don’t like emo I quess XD

    OH, sent me a business card~! It might really come handy!

  26. Barbarella
    Posted October 13, 2010 at 9:26 am | Permalink

    OMG! That shop looks amazing. I really REALLY need to go to Tokyo again!

  27. Barbarella
    Posted October 13, 2010 at 9:26 am | Permalink

    OMG! That shop looks amazing. I really REALLY need to go to Tokyo again!

  28. EleganBlack
    Posted October 13, 2010 at 1:46 pm | Permalink

    The bat-clips and the bat-print dress are so kawaii !!! >w<
    But I'd never be able to go there withut the threat of being knifed…. ^^" (according to my friends, at least)
    (Thanks for the fb add, by the way ! ^^)

  29. EleganBlack
    Posted October 13, 2010 at 1:46 pm | Permalink

    The bat-clips and the bat-print dress are so kawaii !!! >w<
    But I'd never be able to go there withut the threat of being knifed…. ^^" (according to my friends, at least)
    (Thanks for the fb add, by the way ! ^^)

  30. casino online
    Posted October 13, 2010 at 2:49 pm | Permalink

    Yahh..this is cool.

  31. casino online
    Posted October 13, 2010 at 2:49 pm | Permalink

    Yahh..this is cool.

  32. Riff
    Posted October 13, 2010 at 5:57 pm | Permalink

    Emo/scene kids go against everything your blog is about. They all buy the same clothes from Hot Topic without thinking beyond what they see on the displays or on another emo/scene kid.
    Basically, it’s a fashion uroboros.

    Sometimes, there are a few who do something more interesting, but, at that point, they tend to be borrowing heavily from other subcultures. The most interesting looks are those that don’t fit into any one style, right?! :)

  33. Riff
    Posted October 13, 2010 at 5:57 pm | Permalink

    Emo/scene kids go against everything your blog is about. They all buy the same clothes from Hot Topic without thinking beyond what they see on the displays or on another emo/scene kid.
    Basically, it’s a fashion uroboros.

    Sometimes, there are a few who do something more interesting, but, at that point, they tend to be borrowing heavily from other subcultures. The most interesting looks are those that don’t fit into any one style, right?! :)

  34. Gsus
    Posted October 13, 2010 at 6:14 pm | Permalink

    I love that shop^^

  35. Dania
    Posted October 13, 2010 at 6:14 pm | Permalink

    Ahhhh, I have to remind myself to go in December!

  36. Alexandriaweb
    Posted October 13, 2010 at 6:29 pm | Permalink

    Oh they have those Iron Fist Zombie shoes in my favourite shoe shop.
    They sit in the window and tease me…I want them so!
    I defiantly think the bats dress looks better, I will have to have a look and see if anywhere in the UK stocks Shrine next time I have money.
    I don’t really have a problem with Scene or Emo, or any clothing style to be honest.
    They aren’t clothing styles I’d wear myself (although Audrey Ketching does wear some pretty cool stuff now and then :) ).
    I actually feel kinda sorry for them that people stereotype them as self harmers or attention seekers because of the way they dress.
    I’ve been dressing quite gothic since I was old enough to pick my own clothes, so before Emos came along I used to get all that, I had a very happy childhood (apart from when I was bullied at school), why would what I choose to wear or listen to change that?
    Clothes and music don’t choose what you do with your life…
    Sorry, giant comment is giant…Heh…
    (oh while I think about it, I found a great theme bar in Edinburgh in Scotland, thought I’d let you know incase you ever visited Scotland anytime, it’s done up to look like Dr Frankenstein’s lair! They have a website here: http://frankenstein-pub.co.uk/ )

    • lacarmina
      Posted October 13, 2010 at 11:19 pm | Permalink

      hehe there will be a Zombie Shoes giveaway coming right up… ahh!

    • lacarmina
      Posted October 13, 2010 at 11:19 pm | Permalink

      hehe there will be a Zombie Shoes giveaway coming right up… ahh!

  37. Bob
    Posted October 13, 2010 at 6:31 pm | Permalink

    I love ur style it show ur courage and atitude I like diferent pple like you …be always as you are now just change to look up

  38. answerstags
    Posted December 13, 2010 at 9:20 am | Permalink

    Yahh..this is cool.

  39. Sunglassko
    Posted May 28, 2011 at 11:48 am | Permalink
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    Posted July 7, 2011 at 9:21 am | Permalink
  41. Anonymous
    Posted July 7, 2011 at 9:22 am | Permalink
  42. MelissaR
    Posted January 29, 2013 at 8:52 pm | Permalink

    Oooh I love the skull bird necklace!

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