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STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN’S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES.


STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Let’s continue our Tokyo shopping trip. I took photos inside Studio Alta, the Shinjuku department store for gyaru / gal / youth street fashion.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

From Shinjuku Station east exit, walk straight and you’ll find Alta. There’s lots of colorful, electro fashion here.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

This Jaoanese shop girl, dressed as a pirate, won my heart.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

She’s captain of a new boutique, Fernopaa.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

It’s rocker-80s: loads of studs, leopard print, toy soldier hats.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Dig the pirate girl’s arm jewelry, and the punked-out doll at counter.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

As soon as you enter the glass doors of Studio Alta, you’ll find doll eyelashes, nail polish, and Hello Kitty cosmetics.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Also near the entrance: Liz Lisa.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

The girly, gyaru brand is very popular in Japan.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Shoe stores are scattered throughout the building.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Animal prints and cute accessories are always in season.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

The basement has a cool stockings / socks store.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Don’t overlook Claires, or the takoyaki and taiyaki stands! (The octopus balls are only 500 yen.)

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

What else can you find in Studio Alta? Sweet lingerie and PJs..

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Street, punky clothing (quite well-priced, around $30-50 per item).

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Some of the latest styles are… questionable.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

But you can’t go wrong with nail art decals, and AC/DC backpacks.

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PS: Speaking of shopping, thank you to Racked for interviewing me about my favorite obscure shop in LA: Hyaena Gallery! And arigato Kyoko for the drawing on the left, inspired by Yukiro and me.

What do you think of gal style in Japan? Which items and stores did you like best, out of the photos in this post? Let’s chat in the comments.

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