Liz Lisa: sweet, girly, cute clothing! Japanese girls dresses, Shibuya kawaii gyaru fashion boutique in Hong Kong.

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Romantic, girly and gyaru — that’s the concept of Japanese fashion label Liz Lisa. The brand is a favorite among Shibuya girls, and growing in popularity all over Asia.

Here are photos from the LizLisa boutique in Sogo department store, Hong Kong.

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One of the many benefits of shopping in Hong Kong is that prices are lower than in Tokyo (even though Liz Lisa’s a Japanese brand!)

If you aren’t anywhere close to Asia, you can still get the look above. Marc Jacobs makes a similar black and white polka dot blouse. I found a short black skirt with a Gothic print, to add a bit of spookiness.

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Liz Lisa’s clothes are a bit frilly for my taste, but there are a few choice pieces I’ve incorporated into my wardrobe. I like the look of a sleeveless white lace dress. Those with girlier inclinations might like this white dress with a little pink bow around the waist. You can top it off with a ribbon sun hat with a fold-up brim.

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I avoided the pink stuff, but bought the nude ankle boots with faux fur (bottom left). They’re similar to these NYLA doll boots, and about the same price.

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Liz Lisa’s nude and white sweater drapes in a flattering way. Here’s a similar wide-sleeved striped sweater.

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Alas, these ribbon Mary Janes were not in my size! (The closest shoes I’ve seen to these are Christian Dior’s pumps with a bow on top.)

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Heart shaped purses never go out of style. There’s a near-identical pink purse by Vivienne Westwood, and a nude and white version by Betsey Johnson.

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Quite a few designers make cute pink bags with bows, including: Nanette Lepore, Be-Angeled, Moschino, and Valentino.

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Do you like Liz Lisa? Girly-cute gyaru style? Which of the photographed designs would you wear?

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Outfit photos, where I’m wearing the white lace dress and ankle boots, coming soon! Catch previews on my Instagram (lacarmina) and Twitter.

  • Gloria

    That looks awesome

  • tra la la

    that’s pretty cool!

    • http://www.lacarmina.com/blog lacarmina

      lalalal

  • Maiden

    Yessssss!

  • Mika

    I love Gal fashion

  • Shui

    I love U! ♥ :3 your blog is awesome! *-*

  • http://twitter.com/8Liza8 Liza ★

    Liz Lisa is one of my favorte Japanese brands *-*

    • http://www.lacarmina.com/blog lacarmina

      It’s been consistently good over the years. I feel a lot of Lolita brands stagnated, but Liz Lisa is good at bringing out new designs.

  • ツキヤマ カイ

    I’m not girly to begin with, but i love it ! i can’t resist it’s cuteness charm

  • Liz

    so pretty

  • psique

    I loved the pictures… <3

    • http://www.lacarmina.com/blog lacarmina

      Thanks dear!!

  • Emma

    I ♥Shibuya gal style bcos in Sweden there isnt any style like it.
    I have named My own style To Street Gyaru after living in Tokyo:)

    • http://www.lacarmina.com/blog lacarmina

      Sweet!!

  • Amanda

    Love this!

  • mary

    Oh ya!:)

    • http://www.lacarmina.com/blog lacarmina

      xo

  • ellenshirae

    Some of those thingsI can imagine being worn by Classic Lolitas as well as Gyaru. Too pastel for my tastes, but I can see the appeal for those who like that colour scheme.

    • http://www.lacarmina.com/blog lacarmina

      Yes agree. I got a white lacy dress and faux fur shoes there, not a fan of the pinks.

  • Tala

    Gorgeous!!!

  • Saas

    siempre tan hermosa….. me encanta

    • http://www.lacarmina.com/blog lacarmina

      xoxox

  • Kizoku

    Cute

  • Abi Jones

    Oh my gosh! This is the cutest store that I have ever seen! This reminds me of http://www.persnicketyclothing.com/ which I use constantly to buy my baby her toddler clothes. I love dressing up my baby in all sorts of different outfits and styles.