Amsterdam’s coolest fashion & art hotels! Hotel Lloyd & The Exchange, artist themed hotel rooms.
XXX marks the spot! We’re holding crosses because they’re the symbol of Amsterdam. But of course, I made them a tribute to Miffy the Dutch bunny (with her mouth shaped like an X).
My friends and I love experiences that weave together fashion, art and creativity. While in Amsterdam, we stayed in two boutique hotels with rooms customized by artists, ranging from one to five stars. Let us take you inside the stylish Hotel The Exchange…
…and Lloyd Hotel / Cultural Embassy, which feels like a living art installation!
At Lloyd Hotel, I sat down for coffee with co-founder and artistic director Suzanne Oxenaar. We immediately clicked over my Miffy bag, which led to lively conversations about meaningful art, the connection between Dutch and Japanese culture, and her projects around the world.
I loved hearing about Suzanne’s ground-breaking work: she did a pop-up Tokyo “LLove Hotel” with mood-themed rooms by artists, and established a residence for artists at a Netherlands psychiatric institution.
In the mid-1990s, Amsterdam was keen to rejuvenate the Eastern Docklands area, which had become abandoned to squatters. Suzanne and Otto Nan accomplished this by opening Lloyd, the world’s first 1-to-5 star hotel that doubles as a “cultural embassy.” They designed the public spaces to host creatives and guests from around the world, encouraging the exchange of ideas.
(Address: Oostelijke Handelskade 34, 1019 BN Amsterdam, Netherlands)
Artists from around the globe come here for residences, or to curate exhibitions. We met the Japanese photographer who created the portrait above. (All photography by Arina Dresviannikova)
Hotel Lloyd’s cultural programs let innovators from different countries connect and collaborate. Most of the works are presented in multi-use spaces that are free and open to the public.
In love with the high ceilings and clean, modern design. Suzanne put care into each detail, such as chairs that were refurbished to be more functional and comfortable, while retaining the original skeleton.
I’ll have to come back to try a meal at Lloyd Restaurant, which serves classic European dishes made with sustainable and organic products.
Lloyd’s meeting rooms and halls are designed to inspire. Guests are encourage to use the spaces however they like, even as exhibition spaces or concert halls.
I felt like I was in Japan during sakura season, thanks to this “Under the Cherry Blossom Tree” installation by Eiko Ishizawa (made from silk screen on textile and wood).
– Outfit Details – My alien sweater is from Gypsy Warrior; it’s similar to this aliens top. Click the thumbnails for more intergalactic options:
Suzanne walked me through the fascinating history of Lloyd Hotel. This historic building was originally commissioned by Royal Holland Lloyd (cargo ship line) to house immigrants. It later became a WWII detention center and refugee camp, and then a prison for young offenders. The space transformed into a collective of artist studios, and finally a design hotel.
Chikako Watanabe, the first artist in residence at Lloyd Culturele Ambassade, made a commemorative installation based on a 1920s room at Lloyd. Families slept on a tiny cot like this, while awaiting their journey on a ship.
I’ve stayed in art / theme hotels before — but none were as creative as the ones at Lloyd Hotel! The 117 rooms are all different, designed by Dutch designers and ranging from 1 to 5 stars (to fit all needs and budgets).
I flopped down on this 8-person bed, inspired by the shenanigans of rock musicians. This “Rough Music Room” is by Joep Van Lieshout, and an example of a five-star deluxe double room.
Every room in Lloyd Hotel is unique. When you make a reservation, you can pick the “star category” (which has a corresponding price). The exact room you’ll be staying in is a surprise, unless you make a specific request in advance.
Some of the rooms are very experimental. The one above has a folding, modular hinged wall — which lets you re-arrange the bathtub, closet and partitions as you please!
Lloyd Hotel encourages you to let go and have fun. How could I resist swinging around this rustic attic-style room, with a built-in swing?
My Dutch vlogger frend Leyla, who runs LeylaFashion blog and @leylafashion YouTube channel, created a vlog about our tour of the hotel — you can see us playing around on these swings!
(If you like my alien fashion, check out the items below:)
This is not just a dust ball. It’s “Dust Ball,” an art piece by Japan’s Suchan Kinoshita. Like the Katamari video game, she rolled traces of the hotel’s past into this mound — a preservation and reflection of the building’s many transformations.
Even a 1-star room (top right) is cozy and designed with flair. Each floor contains different room-types, so guests from all backgrounds can mingle.
Suzanne brought us to the library, open to both guests and visitors for exhibitions, lectures, or plain relaxing and reading. The classical space contains a typewriter and furniture by De Bazel, a Dutch architect and contemporary of Frank Lloyd Wright.
I couldn’t help but smile at “The Family Portraits,” an exhibition by Michiel Voet. His photos communicate family stories, and the impact that migration has on society.
The immigrant portraits are a study in friction and togetherness throughout the generations. Now I want to do a family portrait, standing on chairs and with spacesuit-jars over our heads!
Leyla, Arina and I also stayed at Hotel The Exchange — another whimsical property run by Suzanne and her team.
What’s the deal with the XXX, which you’ll see all over Amsterdam? This symbol is from the city’s coat of arms, and represent three vertical St. Andrew’s Crosses. The saint was martyred on an X-shaped cross in the 1st century.
Amsterdam is known for adult entertainment in the Red Light District, which gives “XXX” a coincidental meaning as well. For me, it represents the X-mouth of Miffy, the Dutch mascot!
Hotel The Exchange’s name refers to the weaving together of fashion and interior design, making these rooms one-of-a-kind.
This boutique hotel’s location is ideal for travellers: right in the city center, and within walking distance of all the major sights. (Address: Damrak 50, 1012 LL Amsterdam, Netherlands)
In the spirit of playful collaboration, Otto Nan and Suzanne Oxenaar commissioned students from Amsterdam Fashion Institute to create rooms “dressed like models.” The lounge sets the whimsical tone, with has pillows made from fabric swatches and a selfie #nofilter mirror.
Hotel The Exchange is actually made up of three narrow buildings (one dates back to the 17th century), which were connected while retaining the original framework. The winding staircases and unexpected passages make this a fun space to wander through.
(All photography by Arina Dresviannikova)
Once we checked in, I spread out my belongings on my bed.
Details of my silver clutch by Makeup Junkie Bags, and I Amsterdam city card (which gave me free, unlimited access to public transit and all the major museums in Amsterdam).
We stayed in the top-level Rembrandt Room, featuring this superb view and a bed surrounded by what looks like a giant, old-fashioned ruffled collar.
Closeup on Leyla’s cute accessories: a Hello Kitty ghost ring, and Dutch Pikachu. She uploaded a vlog about our adventures at Lloyd hotel; The Exchange footage is coming soon.
Hotel The Exchange has 61 unique rooms, each with its own theme and designed by a young graduate of AMFI. Like at Lloyd, they range from one to five stars (reflecting the amount of amenities, views and square footage).
The rooms are dressed like models on a catwalk — draped in hand-crafted designs that reflect a particular vision of Amsterdam fashion. In a world filled with cookie-cutter hotels, it’s heartening to stay in a place where you wake up feeling stylish and inspired.
I was impressed by the diversity of design. The “Mattress Room” by Roos Soetekouw deconstructs a bed into its foam, box-spring and textile parts. These pieces are re-worked into 3D furniture and textured decor. I think my Miffy purse looks quite at home on this hanger rack, made out of bed-springs.
Even the room numbers get a twist: each is a hand-embroidered disk, made up of X’s in the hotel’s signature orange-red shade.
Malu Gehner called her room “Epaulettes,” after the shoulder decorations found in military attire. Her room is decked out in braided rope trimmings.
Many of the artists incorporated special fabrics developed in collaboration with the Textile Museum in Tilburg for the project.
Roos Soetekouw created one of my favorite rooms, “Misunderstood Creatures.” This is not for everyone, but you can understand why Goths would feel right at home.
The sinister fantasy installation includes portraits of three troubled yet lovely creatures. The black ceiling seems to be crying dark tears.
I love the dark side of fashion, and The Room of Misunderstood Creatures spoke to my aesthetics.
If you look closely, there are colorful sequins encased in the floor — adding a magical sparkle to the twisted gloom.
Sofie Sleumer was inspired by the tales of the brothers Grimm. She used the walls of her small room to tell the story: a collage of nature, insects, eggs and other fairytale imagery. She also sourced broken furniture from small markets, mending the broken parts to add to the feeling.
Hotel The Exchange has several common areas for guests. This one has a wide selection of fashion and photography books, and two working sewing machines, fabric and threads!
Every morning, we looked forward to having breakfast at hotel’s Café Stock located next door. The well-lit space has illustrations from the room designers on the walls.
Arina and I couldn’t get enough of Cafe Stock’s Dutch apple pie, baked fresh and served with real hand-whipped cream. We always ordered the XL sized lattes and cheese pancakes, and the national “stroopwafel” (two pieces of thin, baked waffle with caramel syrup in between) is a must-try.
Cheers to Hotel The Exchange and Lloyd Hotel / Cultural Embassy for the inspiring stay. Hearts and stars to I Amsterdam for making these stories possible.
Would you stay in a fashion hotel like this one?
Don’t forget to check out Leyla’s vlog of our hotel tour, and more of my travel tips from the Netherlands here. And I’m now off to a new destination… check out my Instagram to see where I’ll be. Hint, yee-haw!
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Amsterdam’s Weirdest, Strangest Museums! KattenKabinet cat museum, Dutch cocktail making & tasting tours.
Meow from Amsterdam! Welcome to my adventures in the Dutch capital.
One glance at my blog, and you know that I love all things bizarre, unusual and quirky.
To my delight, Amsterdam has museums that veer gloriously into this territory… including a cat-themed museum, Katten Kabinet!
As a cocktail-lover, I also adored the creative, interactive tours at The House of Bols and Wynand Fockink. My friends and I got to taste Dutch spirits, and mix our own cocktails.
Ready to explore Amsterdam with me? Read on for a prowl inside the cat museum, and then we’ll get tipsy.
I teamed up with I Amsterdam, and they put together an itinerary that was tailored to my offbeat interests. (How do you like my flying outfit?)
I had a smooth direct flight from Vancouver to Schiphol Airport on KLM, the Dutch blue airlines known for its comfortable service. They’re one of my personal favorites, and even sell a Miffy bunny toy dressed in a flight attendant uniform.
● Outfit Details ● I’m wearing MySwear customized Hoxton creepers from Farfetch, which I designed to be shiny pink with an LC monogram. I’m towing this pink Samsonite suitcase, and you can see more photos of my faux fur coat here.
Before long, I was strolling through Amsterdam, a city known for its iconic bicycles and canals. Spring-time is also a great time to visit, as the weather is warming up but the tourists have yet to arrive.
● I’m wearing a sweater that belonged to my friend Rose — but you can find a similar star sweater by Wildfox (also sold in white), and a pink knit top with stars by Acne. Check out more below:
I reunited with my local friend Leyla, who runs LeylaFashion blog. (Remember when we visited the Miffy museum in Utrecht together?) Together with photographer Arina Dresviannikova, we were ready for an epic girls trip.
The fun started at KattenKabinet, a cat-themed museum. My friends and I donned pointy-eared headbands, and walked over to the centrally-located building that looks over the canals. (Address: Herengracht 497, 1017 BT, Amsterdam, Netherlands).
The black kitty sign beckoned us to enter.
(Watch Leyla’s travel vlog about Katten Kabinet to see us exploring).
Most tourists stick to the popular attractions (Anne Frank House, Rijksmuseum), but I was keen to get off the beaten path, and discover a lesser-known collection — featuring nothing but cats.
The museum is small (two floors) but the cat artwork is beautifully presented, with original pieces by masters including Pablo Picasso, Rembrandt, and Henri de Toulouse-Lautrec.
We went up a winding staircase, and found ourselves in this Baroque-style room finished in red and gold.
This collection of cat-themed objects is not at all kitschy or tacky. The works are masterpieces, carefully chosen and arranged in royal style.
KattenKabinet was founded in 1990 by Bob Meijer, in memory of his red tomcat John Pierpont Morgan (named after the American banker J. P. Morgan). To this day, Meijer and his family live in the upper floors of this house.
Several of his cats roam freely through the rooms. At first, we weren’t sure if this lazy fellow was real, or a stuffed kittycat!
Katten Kabinet’s collection includes depictions of all types of cats (various species, colors), in a variety of mediums. I had a stare-down with this grumpy gold statue.
Many of the works are from the family’s personal collection, which gives De KattenKabinet a pleasingly non-commercial feeling.
This classic Amsterdam house once belonged to a 17th century merchant. Look up, and you’ll see a restored ceiling painting from this era.
However, there are contemporary works as well. In one corner, I found a spectacular costume from Andrew Lloyd Webber’s “Cats” musical.
Without taking itself too seriously, the Cat Cabinet lets visitors learn about the role of felines in culture, over the centuries. These works range from advertisements for household products, to fine porcelain figures.
The gallery has partnered with famous museums like the Van Gogh, in order to present special works by famous artists. The “Cat-A-Logue” includes pieces from all over the world, such as this antique Chinese lucky cat statue.
You can’t help but smile as you walk through the exhibitions. I’ve never seen so many cats in one place!
Arina played a few songs on the grand piano. Behind her, it took us a minute to find out why this sprawling painting was cat-related.
Movie buffs may recognize this as a filming location for “Ocean’s Twelve.”
(If you like my star sweater, click for more designs below:)
The gift shop is just as joyful. The perfect place to pick up a unique souvenir for a cat enthusiast.
Isn’t the wide range of kitty-designs inspiring?
If you’re a fellow cat-lady, come on down to KattenKabinet. This funny Amsterdam museum has our paw-stamp of approval.
(You can watch Leyla’s video about our day here and above.)
Now, let’s get trippy at The House of Bols! Once more, this is not a typical museum. Bols is better described as an interactive cocktail / liqueur experience for all five senses.
(I’m wearing this Long Clothing Drippy sweatshirt with side pockets.)
House of Bols is located on Amsterdam’s Museumplein — where the major museums are — and was recently renovated. (Address: Paulus Potterstraat 14, 1071 CZ Amsterdam, Netherlands)
The new design is modern and intriguingly lit, and each room is designed to stimulate the senses. In the rainbow-colored “hall of taste,” I got to squeeze the bottles and guess the liqueur aromas, ranging from green apple to butterscotch.
Using various media (video, sound, sculpture, photography), the museum tells the story of the Bols family, who started producing bottles of liqueur in 1575. Lucas Bols is the world’s oldest distilled spirits brand, and remains popular worldwide today.
Bols currently has 48 creatively flavored spirits, as well as genever: the neutral or juniper-flavored national liquor of the Netherlands. This is a 35% alcohol that can be a bit similar to gin, and ideal for mixing cocktails.
I thought these blue houses were toys, but they actually are bottles with a cork on top — and contain Dutch Genever!
Starting in 1952, KLM Airlines has given these “Delft Blue Houses” to business and royal class travellers. There are 96 different styles, and collectors are keen to have one of each.
What lies behind Door #2? I received a small jar of liqueur, and went inside to find out.
Suddenly, I was transported into an interactive experience called “The Art of Flavour.” Lights flashed and swirled, the floor buzzed, and music played. The taste on my tongue shifted along with these sensory changes — amazing.
In the distillery room, I learned about the extraction process and distillation of flavors. The Bols portfolio includes more than 20 brands including liqueurs, genever, gin and vodka.
Guests are encouraged to dip their hands into these bins, and smell the various natural ingredients that go into the century-old recipes.
The 48 infusions include berries, fruits, herbs and botanicals. Ginger, peppermint, blueberries, dates, amaretto, and more.
The final stop: Bols’ Mirror Bar. You can ask the professional bartenders to shake you a delicious cocktail (they are graduates of a special in-house training program)… or create one yourself.
I chose the latter, so I picked and printed out a cocktail recipe on the touch screen. I selected the “Dutch n Stormy,” which combines fresh lime and ginger beer with genever (instead of rum).
Time to shake, shake, shake! I had never made a professional cocktail, and it was fun to test out various recipes using jiggers (the measurement device) and shakers.
Visitors can also come here for group cocktail-making lessons, or book a Bols tastings or food pairing.
On another evening, we tried a variety of spirits at Wynand Fockink, a Dutch tasting tavern (proeflokaal). Established in 1679, this is the oldest tasting room and distillery in the city.
The bar is located not far from the Red Light District (address: Pijlsteeg 31 & 43, Amsterdam, Holland).
We took part in a tasting session, but you can also walk into the adjoining Wynand Fockink bar any time for a drink. It retains the 17th century atmosphere, and serves the liquors in the traditional fashion: filled to the top, in a tulip glass.
The “proper” way to take your first sip is by putting your hands behind your back, leaning over, and slurping the head off the top. Not even the royal family can get out of bowing to the drink — if you try to pick it up, you’ll inevitably spill it!
We tasted a variety of liqueurs and genevers, which are still made using the same 17th century traditional craft methods. The Dutch distillery produces more than 70 varieties in small batches, which preserves the high quality of the product.
Our guide took us into Wynand Fockink’s distillery — which had a “Breaking Bad” vibe! There were rows of flasks, filled with fruit and herb infusions. Everything is hand-brewed in this small space, just as it was centuries ago.
The equipment has been updated (and has a steampunk look), but the process of making these traditional Dutch liqueurs is exactly the same.
Back in the tasting room, our guide entertained us with stories about the spirits while we tried them. For example, the Dutch would historically serve “Naked Belly Button Liqueur” at parties, where a pregnant mother would show her growing belly!
Wynand Fockink is not afraid to experiment with limited-run flavors. They created a pine-infused Christmas tree one during the holiday season, and a charred red pepper flavor that was unexpectedly delicious. (We picked up a few flavors at their candlelit shop next door).
I hope you enjoyed this first taste of Amsterdam! Coming up, there’s a visit to the Miffy store and more… stay tuned.
PS: If you’re a museum-lover like me, I highly suggest you pick up the I Amsterdam City Card, which is what we used during this trip. It’s an unlimited travel pass for 1, 2 or 3 days, with tons of benefits.
The IAmsterdam card includes free public transport and entry to all the major attractions, including quirky museums and canal cruises. The perfect way to maximize your visit, and visit tons of places for a much lower price than if you bought individual entry tickets.