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STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN’S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES.


STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Let’s continue our Tokyo shopping trip. I took photos inside Studio Alta, the Shinjuku department store for gyaru / gal / youth street fashion.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

From Shinjuku Station east exit, walk straight and you’ll find Alta. There’s lots of colorful, electro fashion here.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

This Jaoanese shop girl, dressed as a pirate, won my heart.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

She’s captain of a new boutique, Fernopaa.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

It’s rocker-80s: loads of studs, leopard print, toy soldier hats.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Dig the pirate girl’s arm jewelry, and the punked-out doll at counter.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

As soon as you enter the glass doors of Studio Alta, you’ll find doll eyelashes, nail polish, and Hello Kitty cosmetics.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Also near the entrance: Liz Lisa.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

The girly, gyaru brand is very popular in Japan.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Shoe stores are scattered throughout the building.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Animal prints and cute accessories are always in season.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

The basement has a cool stockings / socks store.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Don’t overlook Claires, or the takoyaki and taiyaki stands! (The octopus balls are only 500 yen.)

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

What else can you find in Studio Alta? Sweet lingerie and PJs..

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Street, punky clothing (quite well-priced, around $30-50 per item).

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

Some of the latest styles are… questionable.

STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

But you can’t go wrong with nail art decals, and AC/DC backpacks.

racked la, racked interview, shopping confidential, beauty blogger, fashion bloggers, yale breslin, the malcolm, male fashion bloggers, menswear fashion blogs, STUDIO ALTA SHINJUKU: GYARU YOUNG WOMEN'S DEPARTMENT STORE, SHOPPING MALL. LIZ LISA, JAPANESE DOLL EYELASHES, nylon japan, cute japan cosmetics, gyaru makeup, gyaru clothes for sale, cool japanese girls fashion for sale, shinjuku shops, best shopping tokyo japan, cool japanese clothing brands, hip trendy clothes asia, asian wholesale fashion, leopard print shoes, tokyo girls collection, tokyo style trends

PS: Speaking of shopping, thank you to Racked for interviewing me about my favorite obscure shop in LA: Hyaena Gallery! And arigato Kyoko for the drawing on the left, inspired by Yukiro and me.

What do you think of gal style in Japan? Which items and stores did you like best, out of the photos in this post? Let’s chat in the comments.

❤ Aww-ed at this post? Please give it a Like (below) ❤

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33 Comments

  1. Posted January 19, 2012 at 8:56 pm | Permalink

    Sooo amazing!!!!~ ♥ ♥ ♥ So beautiful *__*

  2. Posted January 19, 2012 at 8:56 pm | Permalink

     ♥ I must open a cool shop in düsseldorf i think. No good shops there. only normal shops and darkages as gothic shop in essen. but I’m not gothic (do not wear only black, also wear oshare kei elements etc)

  3. Posted January 19, 2012 at 9:23 pm | Permalink

    awesome! one of my favorite dresses from japan was a liz lisa dressie i got on sale for 3,000 yen! i wanna go!

  4. Posted January 19, 2012 at 9:38 pm | Permalink

    coool !

  5. Posted January 19, 2012 at 9:38 pm | Permalink

     love this♥

  6. Posted January 19, 2012 at 9:57 pm | Permalink

    I loved it! ♥ Thank you for running such an amazing blog ;)

  7. Posted January 19, 2012 at 10:06 pm | Permalink

    O.M.G! I want it all, including the cute Gal girl. ;) Btw can u tip us about cool gal/alternative stores in Seul Korea? ^^

  8. Posted January 19, 2012 at 10:53 pm | Permalink

    Omg I want EVERYTHING!

  9. Posted January 20, 2012 at 12:48 am | Permalink

    . ODDIO. ODDIO ODDIO ODDIO!

  10. Posted January 20, 2012 at 5:08 am | Permalink

    Oooooh it’s all very pretty, punky gal looks interesting. ^ ^ Not into gal myself but my sister really loves it, I feel like I want to get her everything! Especially those boots in the 10th picture.
    Though I am attracted to those colorful watches in the 11th picture for myself o: I love quirky little things.
    And I have to admit, Clair’s is definitely on my list of must-sees when I get to go to Japan.
    I’m always so interested to see Japanese beauty products too, some of them I can’t even recognize! I wonder how many girls are armed with an arsenal of Hello Kitty tools.

    • Posted January 20, 2012 at 5:44 am | Permalink

      Same, I don’t really wear the style but I love to browse the stores. And Claire’s has SO many good items in Japan, esp around Halloween!

      • Posted January 23, 2012 at 3:43 am | Permalink

        Totally going to go in October then! > w< Oooh I want to see spooky Tokyo~

  11. Posted January 20, 2012 at 5:39 am | Permalink

    cute…..

  12. Posted January 20, 2012 at 5:40 am | Permalink

    I sometimes stop in there during my lunch break. The top floor has a good place to get nail deco stuff (stones, glitter, etc.) for cheap.

  13. Posted January 20, 2012 at 5:58 am | Permalink

    Amazing! 

  14. Posted January 20, 2012 at 5:59 am | Permalink

    OK if pirate girl has an interest in VK and beat literature she is wife material. Carmina, look into this will you.

    • Posted January 23, 2012 at 7:34 pm | Permalink

      Arrr captain :)

  15. Posted January 20, 2012 at 6:08 am | Permalink

     awesome ♥

  16. Posted January 20, 2012 at 6:49 am | Permalink

    Next time you go to Japan, promise me you will take my shopping list! *__*

    • Posted January 23, 2012 at 7:34 pm | Permalink

      Of course!!!!!!!!!!!

  17. Posted January 20, 2012 at 2:20 pm | Permalink

    Those racks of lace-up boots are making me jealous. I’ve got UK size 8 feet, and finding shoes I like, fit me and I can afford is practically impossible, and right now I really, really, really, want lace up knee boots, ones that actually go to my knees. I’ve got big feet because I’m tall, so a lot of knee boots are somewhere between calf boots and knee boots on me :( 

  18. Posted January 20, 2012 at 2:21 pm | Permalink

    That gallery in LA is fabulous. It’s the kind of place I’d love to shop in to decorate my walls. It’s also the kind of art I like to make – stuff that’s morbid, full of skulls and decay. 

    • Posted January 23, 2012 at 7:34 pm | Permalink

      I adore hyaena gallery, it feels like home and the parties are amazing.

      • Posted January 25, 2012 at 9:51 pm | Permalink

        One day, when I finally go to America, and finally go to LA (And San Francisco and lots of other places) I will have to visit it. 

        • Posted February 1, 2012 at 4:01 am | Permalink

          Yes, LA is a must.

  19. Posted January 20, 2012 at 7:00 pm | Permalink

    Elle a du style ! So cool !

  20. Posted January 20, 2012 at 7:00 pm | Permalink

     Love! 

  21. Posted January 22, 2012 at 12:50 am | Permalink

    Wow. There’s a Claires and an Icing on the local mall, but both are crammed small stores, not like the above.  I’m drooling at much of the rest.  And just to be clear, a shop girl in Japan = a mannequin in the US? 

    • Posted January 23, 2012 at 7:34 pm | Permalink

      Japan Claire’s are so much better.

  22. Posted January 23, 2012 at 11:05 pm | Permalink

    heading to tokyo later, will Pay a visit to the shop that you recommended!

  23. Posted February 6, 2012 at 11:40 am | Permalink

    Vinegar
    Woman is Wardrobe Makeover Consultant India, A Complete Personal Stylist,
    Wardrobe Fixing, Holiday wardrobe, Image Makeover and Celebrity Makeover,
    Wedding Dress Designer, Retail Fashion Store, Fashion designer for Women.

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