SHIBUYA GIRLS COLLECTION FASHION SHOW: GYARU JAPANESE GAL STREET STYLE, BIG HAIR BOWS, TOKYO RUNWAY.

Since we’re exploring other Tokyo style tribes this week, I thought you might enjoy photos from last March’s Shibuya Girls Collection. W. David Marx wrote an excellent essay about the runway show, with insights on consumer dynamics and tensions in gyaru (gal fashion). My thoughts: ooh, big hair bows! YES to neon pumps and mismatched tights!
The photos above are from the Dazzlin’ × Fanta collaboration, designed by ex-Popteen model Tsubasa Masukawa. I like the casual, fruit-burst fun of the collection, but was it really necessary for the models to hold fizzy soda bottles on the catwalk?

Hello Kitty continues to take over the world (her MAC makeup line seems to be doing well). I don’t know about the Kitty-face slouch top, but I like the spotted tights and bow-tie choker (right).

A recurring theme: 1980s aerobics-wear. You can view runway photos from the entire Shibuya Girls Collection here, and compare them to the Goth/Lolita/Punk designs from the Marui Fashion Expo.
Japanese Gal fashion isn’t really my speed, but I liked individual elements from the show – such as the Nintendo mushroom earrings (bottom left: look closely!) and diamond joker tights (bottom right). How about you?
Song of the Day #133: Tubeway Army / Gary Numan – Are ‘Friends’ Electric? (go go go Numan!)
This entry was posted on Thursday, June 4th, 2009 at 12:48 am and is filed under Fashion, Tokyo Gothic Lolita. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.






















