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SHIBUYA GIRLS COLLECTION FASHION SHOW: GYARU JAPANESE GAL STREET STYLE, BIG HAIR BOWS, TOKYO RUNWAY.


neon bright leggings, big giant bows in hair. Shibuya Girls collection, Tokyo girls fashion show, gyaru hairstyles and Japanese women's street clothing. Ganguro gal trendy style, Japanese teenage girl models.

Since we’re exploring other Tokyo style tribes this week, I thought you might enjoy photos from last March’s Shibuya Girls Collection. W. David Marx wrote an excellent essay about the runway show, with insights on consumer dynamics and tensions in gyaru (gal fashion). My thoughts: ooh, big hair bows! YES to neon pumps and mismatched tights!

The photos above are from the Dazzlin’ × Fanta collaboration, designed by ex-Popteen model Tsubasa Masukawa. I like the casual, fruit-burst fun of the collection, but was it really necessary for the models to hold fizzy soda bottles on the catwalk?

Hello Kitty fashion show, Shibuya Girls collection, Tokyo girls runway presentation, gyaru hairstyles and Japanese women's street clothing. Ganguro gal trendy style, Japanese teenage girl models.

Hello Kitty continues to take over the world (her MAC makeup line seems to be doing well). I don’t know about the Kitty-face slouch top, but I like the spotted tights and bow-tie choker (right).

Crazy Japanese schoolgirl fashion, riding crop, aerobics tights and leggings, leotards neon electro spandex. Shibuya Girls collection, Tokyo girls fashion show, gyaru hairstyles and Japanese women's street clothing. Ganguro gal makeup and hair, accessories, joker tights.

A recurring theme: 1980s aerobics-wear. You can view runway photos from the entire Shibuya Girls Collection here, and compare them to the Goth/Lolita/Punk designs from the Marui Fashion Expo.

Japanese Gal fashion isn’t really my speed, but I liked individual elements from the show – such as the Nintendo mushroom earrings (bottom left: look closely!) and diamond joker tights (bottom right). How about you?

Song of the Day #133: Tubeway Army / Gary Numan – Are ‘Friends’ Electric? (go go go Numan!)

SHARE & COMMENT

  • rach

    love the hello kitty outfit actually!!! its the only one i would wear!

  • Emma

    Aren't gyarus and lolitas in Japan sort of against eachother, or is that just a myth?
    One of the only store clerks that didn't go “irrashaimase” when I was in Japan was in a gyaru shop.
    I still cry myself to sleep… :(

  • rach

    love the hello kitty outfit actually!!! its the only one i would wear!

  • Emma

    Aren’t gyarus and lolitas in Japan sort of against eachother, or is that just a myth?
    One of the only store clerks that didn’t go “irrashaimase” when I was in Japan was in a gyaru shop.
    I still cry myself to sleep… :(

    • Malice

      I think part of that is just a myth. When people see two vastly different styles they assume that they are enemies of some sort. Gyaru is a rebel teenager that likes being sexy and having fun while lolita is an elegant princess. In Japan plenty of gyaru like lolita style and it shows up frequently in gal magazines, and lolita seems to be borrowing some styles from gyaru (i.e. decorated nails and bouffants). I think they influence each other but people will probably disagree with me.

      • I pretty much agree with that. It’s not a mods vs rockers type of dynamic, from my experience. The girls tend to have different interests, read different magazines, and gravitate towards different shopping areas (Shibuya 109 vs Marui/Laforet) – but absolutely, there’s a lot more fluidity between all the street styles than some forums would like to acknowledge… ;)

  • Ayame

    Hmm, the mismatched colours are awesome ^^ but for me to wear the outfits, maybe not… But i do like the black an white diamond stockings and black and pink socks, and the bow choker. ^^ hmm, the pink police hat's not too bad xDDD….. but im not much of a gyaru girl.

  • Malice

    I think part of that is just a myth. When people see two vastly different styles they assume that they are enemies of some sort. Gyaru is a rebel teenager that likes being sexy and having fun while lolita is an elegant princess. In Japan plenty of gyaru like lolita style and it shows up frequently in gal magazines, and lolita seems to be borrowing some styles from gyaru (i.e. decorated nails and bouffants). I think they influence each other but people will probably disagree with me.

  • Ayame

    Hmm, the mismatched colours are awesome ^^ but for me to wear the outfits, maybe not… But i do like the black an white diamond stockings and black and pink socks, and the bow choker. ^^ hmm, the pink police hat’s not too bad xDDD….. but im not much of a gyaru girl.

    • Right, there are bits of pieces that I absolutely love, but I wouldn’t wear the overall look…

  • LoliPear

    I like the overall-type-thing the girl on the top left is wearing. If it were cuter and less revealing I might get it. By the way, I've been online window shopping and I've noticed how there are somethings I would consider expensive in the “super cheap sale” bin. Which brings up this question. what is considered cheap in Japan?

  • melissa

    omg i love this – i want to try and recreate this for edc!

  • LoliPear

    I like the overall-type-thing the girl on the top left is wearing. If it were cuter and less revealing I might get it. By the way, I’ve been online window shopping and I’ve noticed how there are somethings I would consider expensive in the “super cheap sale” bin. Which brings up this question. what is considered cheap in Japan?

    • Cheap clothes in Japan aren’t quite as cheap as in Hong Kong, but still pretty cheap… especially in the dollar stores and bargain racks (Ikebukuro’s a great place for bargain clothes shopping).

      DAISO is one of my favorite places on Earth for stick-on face accessories, fake eyelashes, nail art and other goodies. Everything is $1-3.

      As for clothing… there are excellent deals from the no-name Harajuku stores. In the previous post, you can see that puffy skirts are $16. My Popples dress was $12. I’ve found tops at Closet Child for $8-15…

  • Ia

    Some things I like – in fact, I like almost the entire outfit of the photo with the hello kitty face slouch sweater (which looks cute on her, but is not my style). So I like the heels, those style tights, the hats, and the poofy skirts but the 80's aerobics wear not so much. I guess I'm just not on the 80s retro-band wagon! haha Though the accessories are adorable and the giant bows make me happy (I've been obsessed lately with giant hair and giant hair accessories, unfortunately I've been having a lot of trouble getting my hair to be and stay giant! Maybe you have tips for that type of look?) I think a lolita/gyaru mixed style would be really adorable (and I would wear it, oh yes I would)! :)

  • 最愛の人♡

    i think that some of these outfits are so cute! i love the huge bows and the blue romper(?) with the yellow belt~

  • chaoticLady

    crazy but lovely:)

  • I think this collection proves that even bows the size of your head look good!

  • I could see this look on you!! I'm sure you can fashion a bow out of a scarf or fabric. What's EDC?

  • I love the softer 80s nostalgia of Fairy Kei. The Jane Fonda Workout Look… not so much!

    Back-combing works but is unfortunately damaging… I like to tie up tiny pieces of hair all over my head for a voluminous look. Like: http://www.lacarmina.com/blog/2008/12/how-to-bl

    Anyone else have tips?

  • Cheap clothes in Japan aren't quite as cheap as in Hong Kong, but still pretty cheap… especially in the dollar stores and bargain racks (Ikebukuro's a great place for bargain clothes shopping).

    DAISO is one of my favorite places on Earth for stick-on face accessories, fake eyelashes, nail art and other goodies. Everything is $1-3.

    As for clothing… there are excellent deals from the no-name Harajuku stores. In the previous post, you can see that puffy skirts are $16. My Popples dress was $12. I've found tops at Closet Child for $8-15…

  • Right, there are bits of pieces that I absolutely love, but I wouldn't wear the overall look…

  • I pretty much agree with that. It's not a mods vs rockers type of dynamic, from my experience. The girls tend to have different interests, read different magazines, and gravitate towards different shopping areas (Shibuya 109 vs Marui/Laforet) – but absolutely, there's a lot more fluidity between all the street styles than some forums would like to acknowledge… ;)

  • Morgan

    Oh my gosh! I love it all! The bright colors, print leggings, and especially the big bows!!

  • melissa

    omg i love this – i want to try and recreate this for edc!

    • I could see this look on you!! I’m sure you can fashion a bow out of a scarf or fabric. What’s EDC?

  • Dragonswyng

    I like a lot of it as a fashion show but very little for real life. tho like you a few pieces here and there I totally liked and would likely wear

  • Ia

    Some things I like – in fact, I like almost the entire outfit of the photo with the hello kitty face slouch sweater (which looks cute on her, but is not my style). So I like the heels, those style tights, the hats, and the poofy skirts but the 80’s aerobics wear not so much. I guess I’m just not on the 80s retro-band wagon! haha Though the accessories are adorable and the giant bows make me happy (I’ve been obsessed lately with giant hair and giant hair accessories, unfortunately I’ve been having a lot of trouble getting my hair to be and stay giant! Maybe you have tips for that type of look?) I think a lolita/gyaru mixed style would be really adorable (and I would wear it, oh yes I would)! :)

  • 最愛の人♡

    i think that some of these outfits are so cute! i love the huge bows and the blue romper(?) with the yellow belt~

    • I think this collection proves that even bows the size of your head look good!

  • chaoticLady

    crazy but lovely:)

  • Morgan

    Oh my gosh! I love it all! The bright colors, print leggings, and especially the big bows!!

  • angela

    oh my! those diamond tights look exactly like WeLoveColor's tights that come in 45 different colors to pick from. I love wearing these! (they also have stripes and zebra prints, etc.)

  • angela

    sorry forgot the website incase anyone is curious: http://www.welovecolors.com/Shop/DiamondTights.htm

  • Dragonswyng

    I like a lot of it as a fashion show but very little for real life. tho like you a few pieces here and there I totally liked and would likely wear

  • angela

    oh my! those diamond tights look exactly like WeLoveColor’s tights that come in 45 different colors to pick from. I love wearing these! (they also have stripes and zebra prints, etc.)

  • ♡ ナミ「SILLY Bitch

    I LOVE SHIBUYA GIRLS COLLECTION!!! @__@

    if you watch other vids of it from youtube there's tons of other styles and fashion's that are very wearable for everyday! ^_^

  • I thought the range of styles was great… it was much more interesting to me than the recent Japan Fashion Week.

  • ♡ ナミ「SILLY Bitch

    I LOVE SHIBUYA GIRLS COLLECTION!!! @__@

    if you watch other vids of it from youtube there’s tons of other styles and fashion’s that are very wearable for everyday! ^_^

    • I thought the range of styles was great… it was much more interesting to me than the recent Japan Fashion Week.

  • the Kpop phenom is really out and loud. so nice!

  • the Kpop phenom is really out and loud. so nice!

  • This is a nice collection, I swear all your outfit design and style are pretty good. I hope someday I can watch I live another Shibuya Fashion show so that I appreciate most of their design. And Those outfit really attracts me so much specially a Japanese girls wearing this outfits.

  • This is a nice collection, I swear all your outfit design and style are pretty good. I hope someday I can watch I live another Shibuya Fashion show so that I appreciate most of their design. And Those outfit really attracts me so much specially a Japanese girls wearing this outfits.

  • DanielKadlek

    Well, the one thing you do not want to do is to use cat treats as a replacement for food. Cat treats should be used sparingly and as a special diamond kitty reward. If you give your kitty cat treats too often she may not want to eat her regular food and this is not a healthy plan.

  • Anonymous

    Well, the one thing you do not want to do is to use cat treats as a replacement for food. Cat treats should be used sparingly and as a special diamond kitty reward. If you give your kitty cat treats too often she may not want to eat her regular food and this is not a healthy plan.

  • DanielKadlek

    Well, the one thing you do not want to do is to use cat treats as a replacement for food. Cat treats should be used sparingly and as a special diamond kitty reward. If you give your kitty cat treats too often she may not want to eat her regular food and this is not a healthy plan.

  • Crockermercy

    were can u get these clothes?

    • Shibuya 109, the deparment store in Shibuya, is the best bet!

  • Dyan Claire

    they are soooooooo cute ♥