SWEET LOLITA SHOPPING IN TOKYO, JAPAN. LAFORET HARAJUKU: ANGELIC PRETTY, PUTUMAYO, NILE PERCH, ATELIER PIERROT.
Visiting the Gothic Lolita Punk boutiques in the basement of Laforet department store (on Meiji-doori in Harajuku) feels a bit like trick-or-treat. Each shop is lavishly decorated to match the brand image.
Angelic Pretty is, naturally, an over-the-top pink candyland.
The pastel JSKs aren’t my cup for tea, and I almost never wear pink. I do, however, like the strawberry yukata (summer kimono) on display.
Putumayo is a solid brand with something to please everyone. The clothes range from casual J-rock to Goth to Sweet and Classical Lolita.
The storybook Alice in Wonderland and Cheshire Cat print on this Putumayo Lolita dress is to die for.
Alice and Pirates (left); Metamorphose temps de fille (right). What do you think of the yellow Lolita dress? Too much?
What about this Metamorphose temps de fille coordinate? Sweet meets Gothic.
The shoes and socks at Metamorphose are in a bit of a jumble. I think the store needs a re-design.
Fairy Key shop Nile Perch… it’s like time travelling back to a 1980s girl’s bedroom.
I think my bedroom looked like this when I was a kid.
Which Laforet Lolita shop reflects your personal style the most? For me, it’s Atelier Pierrot and Alice and the Pirates.
Want more photos of these stores? Everything is in my Gothic Lolita Punk shopping guide to Tokyo here.
Japanese Word of the Day: Wazawaza = Intentionally, take the trouble to do
Song of the Day: Secession – Touch (1984. A horrible and fabulous year for music.)