RIP Black Peace Now: Harajuku Japanese Goth fashion brand closes, bankrupt. Final collection photos.

peace now ghost shirt, golden gai, shinjuku bars street, tokyo bar signs

Sad face… one of my favorite Harajuku Goth fashion brands, Black Peace Now, is no more. Please read on for a eulogy, and photos of the very last collection.

golden gai, dolce and gabbana sunglasses, peace now top, bpn

All the BPN Japan stores have already vanished. USA operations remain open, but I doubt they’ll last for long.

Things haven’t been great for Japanese Goth brands in recent years. h.NAOTO is closing its San Francisco boutique, and both Banana Fish and Sexy Dynamite London are gone for good.

tokyo street style stars, japan fashion bloggers, shinjuku shinto shrine

How fitting that I wore this outfit to Hanzono Shinto shrine in Shinjuku, two weeks before the end. My Pirate first mate Naomi Rubin (comic artist and web designer at Naomiyaki) shot these photos.

Ghost top: Peace Now, from Closet Child Shinjuku
White fuzzy coat: got it in London years ago. It reminds me of the one the girl wears in Last Tango In Paris.
Starlet white hat: vintage, from ages ago
Gothic Lolita purse: Spider, Hong Kong
White sunglasses: Dolce and Gabbana (more photos here)
Black heels: Michael Kors

 Hanazono Shrine, 花園神社, Hanazono Jinja,  kabukicho temple, Meiji Jingu, shinto prayer boards

In front of Shinto prayer boards (ema). I should have wished for Peace Now to live on…

white black creeper shoes, tokyo creepers, polka dot backpack, peace now backpack, bpn shoes

Nobody had any clue that the brand was on its last legs, especially since their last collection was strong. Highlights include these epic creeper shoes, which I bought. The pirate bear reminds me of Basil.

pastel goth clothes, ghost bag, black peace now tshirts

I took these photos of the BPN in Vivre (Yokohama department store) a mere fortnight before the brand folded. The last collection had Pastel Goth elements and cute ghosts.

nu goth clothes, new goth clothing, pastel goths, moi meme moitie dress print

I wasn’t a big fan of their Moi-meme-moitie style Lolita dresses. However, I liked the scalloped jacket collars and cloud prints.

studded shoes, creeper shoes, star stud sneakers, peace now boots

Star-studded platform sneakers, enough said.

gothic lolita shoes, goth mary janes, studded shoes, gothic boots

Unlike some other Gothic and Lolita labels, Black Peace Now showed evolution over the years, and didn’t stick to the same old formula. It’s a shame that they had to say goodbye (apparently, they went bankrupt).

moi meme moitie dress, gothic lolita dress, black peace now lolita,  Vivre Yokohama

This is what the Peace Now boutique looked like at Vivre Yokohama, right before the fall.

laforet black peace now, peace now closes down, store bankrupt, goth brand closing, shuts down stores

And then… everything disappeared without a trace. No warnings or clearance sales. Two days after the announcement, there was nothing but empty space in Laforet Harajuku.

last tango in paris coat, white shearling coat, white fedora hat, white sunglasses, glam movie star fashion

Rest in peace, Peace Now. May your ghost guy live on in the secondhand shop, Closet Child.

shinto prayer boards, Ema, shinto wooden plaques, 絵馬, shinjuku kabukicho shrine

Let’s hope that the remaining Japanese Goth Punk brands stay strong. (Here are links to the shop websites, along with photos of coordinates.)

Shinjuku Hanazono Shrine, tokyo temple, red tori gates, shinto shrine, shinto architecture

Were you a fan of Black Peace Now? Surprised by its death? What do you foresee for other J-Goth clothing lines?

Jeremy Scott smart car, smartcar, smartforjeremy, Nancy Zhang illustration, Nancy Zhang artist

PS: Hope you’ve been enjoying Tokyo Fashion Week! Don’t miss the Jeremy Scott smart forjeremy car, on display until Mar 23 (10am-9pm daily at Hikarie, 2丁目 Shibuya). Love how Berlin-based blogger and illustrator Nancy Zhang visualizes the road show in a fashionable comic.


  • Jen

    I was extremely saddened by the news. It was one of my favorite brands.

  • Riss

    Oh my gosh, NO!! Ugh, this sincerely bums me out…..

  • Didi


  • Kyoko

    i know! when i heard this i was so sad.

  • Joy

    maybe if the brands made more availability in the u.s. they would not die out too much

    • Kyoko

      maybe, the one in California is closing too i didn’t know they were closed in Japan already.

  • Suteki


  • Valeree

    Yeah… I was a huge fan…

  • apertour

    beautiful la carmina

  • I didn’t follow the brand closely so this is kind of shocking. Makes me sad that I didn’t buy the items I wanted when I had the chance.
    Really sad to hear about h.NAOTO – I was really hoping to visit their store here in the US.

  • psique

    I was really a fan :'(

  • Suz

    Such a shame! I loved their style! Alas, it’s very hard to get Japanese brands in the UK, so I was never able to buy anything of theirs, but I could admire the photos in KERA!

  • Petra

    I’m sad that Peace Now is gone. I hope the other brands stay strong. It’s sad when a good fashion store closes… :(

  • Matt

    Simply stunning.

  • Priss

    I was SO SAD when I learned this… Still am upset!!! >___<

  • Heather

    Oh how sad :(

  • Mavis

    so sad & shock that BPN wad dead..

  • Lilly

    That’s so sad :c

  • Tara

    Better hurry up to the San Francisco shop before that us gone also.

  • Maaya

    I can’t believe it!! I had hopes to be able to buy something from that brand! TwT

  • Demi

    !!! No way, I thought they were still doing well…

  • Maaya

    I can’t believe it!! I had hopes to be able to buy something from that brand! TwT

  • Kira

    Tell me this isn’t real? :(

  • Neo


  • Heather

    NO! That was one of my favourites! I have the most BPN in my limited wardrobe

    • Heather

      … I also really want the cream dress with the cage embroidery. Goth damn it

  • Adriana

    I wish they had those clothes where I live

  • Esther

    WOAH! that is so sad!

  • Mia

    Aw! D: I never had a chance to shop at any of these stores!

  • Lauren

    Do they want to come play with my brand? I want ghosts!

  • Laura

    it WAS amazing. it was always my favorite look in the lolita catalogs, though i was never able to see it in person. sad!

  • Karen

    oh no. it was such a amazing brand

  • lanciacoriandoli

    I really love the light-blue dress!!

    • Thank you, it’s my new favorite! It’s Liz Lisa, My Melody collection. More pics soon!

  • Lisa


  • Jade

    That’s sad , hope keep business running..

    • I know, I hope the businesses stay strong

  • Caderlyn

    never even got to buy anything from them… ;-;

  • Aimee

    Oh noooooo

  • Nicoletta


  • Yeah, that was shocking, wasn’t it? It was one of those brands you thought would go on forever. But it seems that many of his other brands remain intact – h.Naoto, Sixh, Anarchy, Blood, Hangry & Angry, Gouk, Gramm, Ibi etc, so that’s something ;)

  • MelissaR

    I looooove that white hat!

  • Oliver White

    Very sad to see it go and right before i got back to Japan allot of my favorite brands have died out sadly and more and more are struggling to survive i mean takuya Angel closed his store ,peace now (rip) its just upsetting :((

    • I know :( I hope things get better!

  • Jen

    I was so sad to learn about their closure. Like you said, they didn’t stick to one formula. I have two very different tops from them, and they were pretty affordable compared to other brands. Last I checked, the supplies in the U.S. store are dwindling so I guess I can only find PN/BPN in Closet Child and on-line sales.

    • There’s still a lot in Closet Child (there is still Banana Fish in CC!) but it’s really too bad.. :(

  • Nyan

    I just found out about this by total accident and am shocked. I have been to Japan several times as a university student and of all of my Japanese goth/lolita clothing, my Peace Now and BPN pieces are definitely worn the most. They had some really nice things, and they actually weren’t that outrageously priced compared to a lot of other brands. I was looking forward to hitting the store again this coming winter when I visit my friend. :(

    • I know!! thankfully there are still lots in Closet Child, but so sad…

  • aozora

    Oh my goodness. I didn’t even know BPN went bankrupt until now. I bought many of their clothes at the San Francisco store until they closed. I loved the bear and ghost. They were my favorite goth brand. This makes me so sad!