My favorite Hong Kong designer fashion & streetwear boutiques: I.T Izzue, Minnie Mouse, Miffy, Hyoma.
I’ve been traveling so much (on a travel video shoot in Eastern Europe) that I forgot it was my birthday (Aug 17). Woke up to a bunch of well-wishes — thank you! I read and appreciate all your messages.
In June, I did some pre-birthday shopping in Hong Kong, especially at two of my favorite stores: Miffy TwoPercent, and I.T / Izzue. What makes these shops so special?
Let’s start with Miffy, who is one of my favorite cute characters. I like her no-frills design: all white, two dots for eyes, and an X mouth.
Likewise, the fashion collection is sleek and of-the-moment. The bunny face doesn’t overpower the design.
You can compare these Miffy store photos to the ones I took last year.
My other must-see brand is Hyoma, found in the bigger Izzue stores like this one in Causeway Bay. (I.T / Izzue is a chain, but not all carry Hyoma.)
The picture above says it all. Those cute-face skeleton leggings are now in my possession.
The “Harajuku Fruits” style is taken at face value… with this watermelon skirt and top.
Izzue carries a variety of young women’s and men’s brands. Right now, Minnie Mouse has a line with b+ab (last year, they did one with Hello Kitty).
I.T is the “wishful thinking” section of the store. In other words: gorgeous designer clothes that you likely can’t afford.
Case in point: Hussein Chalayan avantgarde dresses.
You can find Alexander McQueen and other haute-Gothic favorites.
On the opposite spectrum, I leave you with these colorful accessories from Bros Products. (Remember when Seby and I visited their design studio?)
What’s your opinion on Chinese streetwear? Do you prefer Miffy, Minnie or Hyoma? Off to celebrate my birthday with friends… at karaoke!