My favorite Hong Kong designer fashion & streetwear boutiques: I.T Izzue, Minnie Mouse, Miffy, Hyoma.

miffy twopercent, miffy clothing store

I’ve been traveling so much (on a travel video shoot in Eastern Europe) that I forgot it was my birthday (Aug 17). Woke up to a bunch of well-wishes — thank you! I read and appreciate all your messages.

In June, I did some pre-birthday shopping in Hong Kong, especially at two of my favorite stores: Miffy TwoPercent, and I.T / Izzue. What makes these shops so special?

Nijntje statue, tshirts, clothing

Let’s start with Miffy, who is one of my favorite cute characters. I like her no-frills design: all white, two dots for eyes, and an X mouth.

Miffy purses, hong kong world trade center

Likewise, the fashion collection is sleek and of-the-moment. The bunny face doesn’t overpower the design.

miffy bunny shirt, chinese girls fashion

You can compare these Miffy store photos to the ones I took last year.

hyoma shirt, izzue clothes, pastel goth purses

My other must-see brand is Hyoma, found in the bigger Izzue stores like this one in Causeway Bay. (I.T / Izzue is a chain, but not all carry Hyoma.)

skeleton leggings, tie dye crop top

The picture above says it all. Those cute-face skeleton leggings are now in my possession.

watermelon skirt, fruit top, street style harajuku

The “Harajuku Fruits” style is taken at face value… with this watermelon skirt and top.

minnie mouse fashion, disney clothing line hong kong

Izzue carries a variety of young women’s and men’s brands. Right now, Minnie Mouse has a line with b+ab (last year, they did one with Hello Kitty).

i.t store, it stores, causeway bay hong kong

I.T is the “wishful thinking” section of the store. In other words: gorgeous designer clothes that you likely can’t afford.

chalayan fashion, Hussein Chalayan dresses

Case in point: Hussein Chalayan avantgarde dresses.

goth designer clothing, high fashion

You can find Alexander McQueen and other haute-Gothic favorites.

bros products, a bros, lion purse

On the opposite spectrum, I leave you with these colorful accessories from Bros Products. (Remember when Seby and I visited their design studio?)

What’s your opinion on Chinese streetwear? Do you prefer Miffy, Minnie or Hyoma? Off to celebrate my birthday with friends… at karaoke!


  • MelissaR

    I love the watermelon top and the top with the ice cream cone cat face kinda looks like the tokyo ice cream grafitti tag in Beograd. The god Miffy x’s upon us! muahaha

  • Rissy

    happy birthday! xo

  • Fane

    Happy Birthday〜


    happy birthday!!!おめでとう!!!(o^^o) you’re really amazingヾ(@⌒ー⌒@)ノ

  • Alu

    Happy birthday! :)

  • Lilia

    Happy Birthday lovely :)

  • Dorothea

    Happy Birthday

  • Hugo

    Happy Birthday!!!!!Feliz Cumpleanios!!!!!!!!and May the force be with you!!!!!!! Thanks for all the fashion, kawaiiness, wierdness, and entertainment!!!!! Luv…..and prosperity to you!!!!!!

  • Jieya

    Happy birthday to @lacarmina :)

  • Ayu

    Happy B-day, dear! <3 I wish you all the best and that all you wishes come true. <3 Loves from Germany <3 :3

  • Cate

    Happy Birthday!

  • Matt

    Happy birthday! I’m sure you’re doing something fabulous, you usually are. Hope to meet up again soon!

  • Simone

    Happy Birthday Beautiful! I hope you have a blessed & really happy birthday

  • Benia

    souhaite un BON ANNIVERSAIRE

  • Jamie

    Happy birthday! Best wishes to Basil!

  • Grenada

    how are you ..i hope you fine

  • Pat

    a very happy birthday! Sorry I’m a bit late…

  • Kell

    Ooops, missed your birthday. Better late than never!

  • Maria

    Happy birthday most stylish Leo friend

  • うさぎ光

    HAPPY BIRTHDAY! i’ve been following u since u started ur blog and i gotta say i admire you and wish u the best bday ever! im glad to see u grow so much!

  • Mike

    Happy Arrival Day!

  • Dera

    Happy Birthday Carmina!

  • angela p

    happy belated