Shinjuku Hello Kitty store: Sanrio clothes & Tokyo cute food! Hong Kong Express Airways magazine cover.

hello kitty dress, shinjuku fashion, tokyo street snap

I know you love cute Japanese characters, so I captured tons of photos during my TV shoot in Tokyo earlier this year (hence the pink hair). I’m actually in Japan right now, for yet another TV filming, so there are many more photos on the way…

For now, enjoy these images of Totoro donuts, Kyary Pamyu Pamyu contact lenses and more kawaii — as well as another magazine cover, for a Hong Kong in-flight magazine!

shinjuku street, buildings, tokyo kabukicho

Last spring, I had sakura-colored hair. Before the TV crew arrived, Naomiyaki took some street snaps of me in Shinjuku. The colorful energy of this entertainment district (which holds Christon Cafe, Marui One, host clubs and more) can’t be beat.

Miffy the bunny cape: from the TwoPercent x Miffy store in Hong Kong
White dress: gifted by Gloomth, my dark fashion friends in Toronto
Lolita lace purse: Spider, Hong Kong

hello kitty statue, sanrio store shinjuku, Sanrio Gift Gate

My Hello Kitty shoes are ridiculous: red and white, with a big plump bow! They are part of the KiLaRa Hello Kitty fashion collection in Hong Kong.

I’m hugging the iconic giant Hello Kitty statue, who sits in front of Shinjuku’s Sanrio Gift Gate shop. (Address: 1st Floor, Korakuen Ad Hoc Building, 3-15-11 Shinjuku). It’s one of the many Hello Kitty shops you’ll find in Tokyo.

However, probably the largest and scariest source of Sanrio goods is Puroland, the Hello Kitty theme park

hello kitty nail art, keroppy nails, japanese cute gel nail art

Glam Nail Studio Vancouver decorated me with pastel nail art, ringed with glitter and topped with a Keroppy. As always, I use Bio Sculpture Gel (the polish never chips, but also doesn’t damage the nail as acrylics do).

my melody megane, bath balls, hello kitty products

As you might expect, there are Hello Kitty products all over Tokyo. The products in the official Sanrio shops are often pricier, but you can find little souvenirs (like these My Melody bath balls) in Don Quixote, Tokyu Hands, and even 100 yen stores.

totoro cakes, totoro pastries, cute donuts

When you walk around the city, you’ll surely encounter cute decorated food! These Totoro pastries, from a Nakano North Exit bakery, were among the most adorable. I also found Anpanman and happy face buns nearby. (Offerings change constantly, so your best bet is to pop your head into bakeries and see what’s currently available.)

mr donut lion, cute face donuts

Mr. Donut’s Pon de Lion mascot brightens up this snack. They recently released a Halloween Hello Kitty donut, and currently offer Snoopy and Woodstock ones.

anman, cat bun, cat face bread

Even convenience stores like 7-Eleven have kawaii food. In Cantonese, this cat bun would be called a “maoo baoo”!

white cat sake, japanese kitty rice wine

In a ramen shop, I spotted this white cat on a bottle of sake. It’s “Nigorin Sake with Lactic Bacterium” — a light, milky sour made from fermented rice alcohol. Even though the bottle is adorable, I didn’t dare try it.

don quixote japan, japanese kawaii cosmetics

Don Quixote is a “general store” with locations all around Tokyo. (The iconic location is on Yasakuni-doori near the Shinjuku Station east exit.) Here, you can pick up cosmetics, beauty products, homewares and even electronics for excellent prices.

kyaru pamyu pamyu makeup, hairstyle, kyary contact lens, eyelashes

Kyary Pamyu Pamyu is the present It Girl, and poster child for a line of circle colored contact lenses.

japanese hair dye, junie moon doll, palty, fresh light

Even Japanese hair dyes have pretty packaging. The “Fresh Light” brand is modeled by Junie Moon dolls (remember my photos of the Junie Moon doll store in Daikanyama?)

french maid costumes, tokyo cosplay outfits, maid cafe costume

There’s no better place to pick up a French maid or Japanese schoolgirl costume.

japanese circle contacts, contact lens, novelty lenses

Turn into a living doll with the help of colored contacts (like the ones I wore here).

rilakkuma slippers, kawaii bear

Rilakkuma fans, you may go a bit crazy…

rilakkuma crane game, shinjuku game center

This plush bear is a popular sight all over town. There must be hundreds in this crane game machine.

rilakkuma stuffed toys,japanese teddy bear

Who are your favorite Japanese kawaii characters? Have you tried making food in the shape of Hello Kitty and friends?

For recipes and tips on how to “cook cute,” I invite you to check out my book, Cute Yummy Time (Penguin Books USA). Perhaps it might be a good Christmas gift.

hong kong express airways, uo magazine

PS: In addition to Rebelicious, I’m on another cover this month: the very first issue of UO, the in-flight magazine of Hong Kong Express Airways. This is a newly-launched airline, with routes from Hong Kong to nearby destinations such as Tokyo, Osaka, Phuket, and Penang.

chinese airline magazine, hong kong airlines

Thanks to this youth-focused, short-haul airline for making me their cover ambassador, and interviewing me about my favorite places in Tokyo. You can read UO Magazine online here, in both English and Chinese. (Photos by Said Karlsson, hair by Kukukachoo, more images from this shoot here.)

I’ll likely be doing more with HK Express soon, so stay tuned for that… and loads of Japan winter coverage!

  • Nella

    sweet ^_^

  • Zel

    Beautiful! Love the coordinate!

  • Mandie

    <3 hello kitty!

  • Elsie R

    (●̮̃•) ツ

  • MelissaR

    OMG I LOVE Miffy the bunny cape!!! And your nails are AMAZING looking! Great post!

    • More adventures for the Miffy book soon!!

  • tordy

    the shinjuku cat cafe is near where I live.

  • pepp

    AWWWW … Y

  • Genevieve


  • asha

    too cute for words! ^^

  • Steven

    Would you drink with me?

  • val

    i love cats

  • Dara

    I have pink hair too! O.O

  • Eve


  • ケーキ• Amy

    Loving the Miffy cape! All your photos are so cute! I want to go to HK to try them Cat Buns now O_O

    • <3 I love Miffy! Took so many cute photos from my December work trip to Tokyo, stay tuned ^^

  • Flk

    The cat sake is cute and scary simultaneously ?

  • Bryanna Thornton

    I hope I can find the magazine in stores were I live

  • Bryanna Thornton

    can I find these items on her blog at

  • EmikoTakashima

    they called her a 辣妹 in the Chinese magazine XD which basically translates to “hot girl” ♥

    • ahha that’s so funny!!
      my mom says they also call me “weird” lol

  • Marie

    Heaven! I love Japon. Enjoy!

  • Emily


  • 99 balloons

    nice place

  • Lala

    ^o^ great people

  • Bryanna Thornton

    Im sorry
    I just wanted to know because were I live now I rarely find the items on you blog and I want to know if you have a store on ebay so I can get the items I love

  • Hanna

    Ahh I sooo wanna go there!!!

  • Mika

    Back in Tokyo I see~! Have fun!! I wish I were there with you~! xD

  • Michael

    My friend Stacey who lived in Japan says she cries every time someone puts a picture on Facebook because she misses Japan so much! No suprise about that! She owns a wonderful Japanese street fashion shop, Toxic Blossom!

  • anna

    uou’re angelically cute!!! Never been to Japan, alas… It’s my cherished yume to go there someday…

  • Jenn

    so fun!

  • Nicoleta

    Yes! One of the most beautiful country in the world!

  • Dasenka

    I was in Japan last year and I’m looking forward to see him again next year. I really had helped your articles on shopping for clothes. Playing UFOcatcher, music games like Beatmania IIDX, DDR, Juba and shopping is just great

    • It’s the best! Glad the articles were helpful

  • Terra

    We went to Tokyo and Nagano. Harajuku was so much fun.

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  • kitty4u

    Hello Kitty has turned into a worldwide Icon and is unquestionably respected by all ages. She conveys Joy to a scowl and Love to a desolate heart.