Tokyo fashion rocks! Avantgarde Harajuku tights, Fernopaa punk shop girls.

japanese shop girl, kitty ears jacket

Thanks for your fabulous feedback of my Israel posts! Glad you are enjoying the expanded food and culture content. But today, let’s dive back into Japan fashion.

I took photos of the latest designs in Studio Alta department store, which I previously wrote about in 2012. (To get here, walk gaily forward from Shinjuku Station east exit, and look for the multicolored logo above you.)

I always stop by Fernopaa because of the cheerful shopgirls, dressed in cute meets punk or hard rock styles. Case in point: this Japanese girl, in a cat eared zip jacket with a surgical stitch print, spiked choker, big cross necklace, and purple lacy dress with a jagged hem.

rocker clothing, heavy metal fashion japan

The styles at Fernopaa are a bit too 80s metal for my taste, but I do enjoy looking at their DIY accessories and shredded garments.

punk style girl, fernopaa shinjuku

Here’s what the other shop girl wore. Japanese alternative style at its finest: love the layering of necklaces, bracelets and goggles. Her hair has several rainbow tones, and she even drew a cross on her cheek.

devil horns hoodie

This coordinate is a tad “emo” but the devil horns hoodie gets props for creativity. On the right, my Mercibeaucoup bag hovers over a decorated manhole.

skull crossbones sweater, heart purse

Their pieces are over-the-top when combined, but I’d wear them individually. The skull sweater, big cross, pink heart purse and white lace dress could be great in Fairy Kei, Gyaru or Goth outfits.

colored dyed silk

Studio Alta has several floors, and the boutiques range from romantic girly fashion (Liz Lisa) to craft supply stores. I spotted this spool of hand-dyed gradient silk ribbons.

tokyo craft store, cat pillow

Also in the fabric shop: lace cat and bear pillows, or pin cushions. I’d feel bad sticking pins in their cute faces!

jrock punk clothes tokyo

This butterfly logo signals Algonquins, the Tokyo punk, Goth and Lolita label.

algonquins japan shop

The undead plushies in the middle can be used as purses or general accessories. In the back, you can glimpse a Visual Kei and J-rock music store.

leather stud messenger bag

A vegan leather bag, covered in studs and chains, for a hard-edged schoolgirl look.

skull, victorian bonnet

Another store sold antique styles, like this faded feather and lace Victorian bonnet.

avantgarde harajuku, tights, leggings

Elsewhere in Shinjuku, I spotted some new stores. The famous Harajuku Avantgarde store, known for its crazy print tights and stockings, has opened up on the ground floor of Lumine.

disney print stockings, avant garde tights

Avant Garde had a rack of legwear, printed with Disney characters. These tights and leggings tend to be more expensive, but the designs are handmade or limited edition.

hello kitty tights, japanese designer stockings

Goth and Kawaii are everywhere. In the window, I saw cross tights and a Hello Kitty print.

ne-net cat store

I leave you with the “worried face” mascot from Ne-net. This clothing boutique has several locations in Shinjuku; Ne-Net is also in Laforet Harajuku and Ikebukuro Sunshine City.

worry cat expression

My Scottish Fold kitten sometimes gives me the same look!

tokyo japan fashion instagram

For more photos of Tokyo girls and gyaru clothing, check out my previous Studio Alta report.

What do you think of the current youth fashion in Japan?


  • Nancy

    I love those two girlies!

  • I’m so excited! I’m going back to Japan next month, so I need to start bookmarking all the shops to visit. xoxoxox

  • I love the cute punky style :) !! I feel I should start wearing it again, I used to dress in that way several years ago :D
    Disney tights are really cute as well :) xx

    • It’s a great style… always good to mix it up! xoxo

  • Belle

    Yeah!! I’d wear

  • Irena

    take me there right now!!!!!

  • 99Balloons

    The rainbow tutu skirt is love.

  • Chloe

    How amazing!


  • Drea

    The cross necklaces :o)

  • Bekah

    Gorgeous! Bekah

  • medium blue

    oh my goshhhhhhhhh
    i love japan

  • gale

    Studio ALTA is a great place o/ I love that one in Ikebukuro ^^ I want to go to Tokyo again !

  • dan

    super rad!



  • Courtney

    really intersting.

  • maggie

    Lol! Even more of a reason to go there.

  • Yuki

    <3 <3

  • Nobu

    I want to live in japan *.*

  • Jennifer Kellow

    Amazing! I did and would have worn these clothes in 1998.. too old now, but I LOVE IT!

    • I find Tokyo fashion so inspiring, even if I wouldn’t wear some of the items!

      • Jennifer Kellow

        True! They are walking works of art. VERY inspiring!

  • bite me


  • Reverenze

    wow i love the shop … so cool…i think i really wanna have it… OMG so nice.

  • Tristan

    Alright, cat ear jackets are back!

  • Ich

    Everything looks soo cool! I would definitely leave those stores broke lol

  • Kiki

    Where can I get this in USA!!

    • These brands aren’t sold in USA sadly..

  • rosa

    love this haircolor blue is so awesoem gets me mellow too i planning dying my too and dye velvet blue also.

  • Jackie

    Weee I see glavil/tutuha def one fav brands right now