Amsterdam’s coolest fashion & art hotels! Hotel Lloyd & The Exchange, artist themed hotel rooms.
XXX marks the spot! We’re holding crosses because they’re the symbol of Amsterdam. But of course, I made them a tribute to Miffy the Dutch bunny (with her mouth shaped like an X).
My friends and I love experiences that weave together fashion, art and creativity. While in Amsterdam, we stayed in two boutique hotels with rooms customized by artists, ranging from one to five stars. Let us take you inside the stylish Hotel The Exchange…
…and Lloyd Hotel / Cultural Embassy, which feels like a living art installation!
At Lloyd Hotel, I sat down for coffee with co-founder and artistic director Suzanne Oxenaar. We immediately clicked over my Miffy bag, which led to lively conversations about meaningful art, the connection between Dutch and Japanese culture, and her projects around the world.
I loved hearing about Suzanne’s ground-breaking work: she did a pop-up Tokyo “LLove Hotel” with mood-themed rooms by artists, and established a residence for artists at a Netherlands psychiatric institution.
In the mid-1990s, Amsterdam was keen to rejuvenate the Eastern Docklands area, which had become abandoned to squatters. Suzanne and Otto Nan accomplished this by opening Lloyd, the world’s first 1-to-5 star hotel that doubles as a “cultural embassy.” They designed the public spaces to host creatives and guests from around the world, encouraging the exchange of ideas.
(Address: Oostelijke Handelskade 34, 1019 BN Amsterdam, Netherlands)
Artists from around the globe come here for residences, or to curate exhibitions. We met the Japanese photographer who created the portrait above. (All photography by Arina Dresviannikova)
Hotel Lloyd’s cultural programs let innovators from different countries connect and collaborate. Most of the works are presented in multi-use spaces that are free and open to the public.
In love with the high ceilings and clean, modern design. Suzanne put care into each detail, such as chairs that were refurbished to be more functional and comfortable, while retaining the original skeleton.
I’ll have to come back to try a meal at Lloyd Restaurant, which serves classic European dishes made with sustainable and organic products.
Lloyd’s meeting rooms and halls are designed to inspire. Guests are encourage to use the spaces however they like, even as exhibition spaces or concert halls.
I felt like I was in Japan during sakura season, thanks to this “Under the Cherry Blossom Tree” installation by Eiko Ishizawa (made from silk screen on textile and wood).
Suzanne walked me through the fascinating history of Lloyd Hotel. This historic building was originally commissioned by Royal Holland Lloyd (cargo ship line) to house immigrants. It later became a WWII detention center and refugee camp, and then a prison for young offenders. The space transformed into a collective of artist studios, and finally a design hotel.
Chikako Watanabe, the first artist in residence at Lloyd Culturele Ambassade, made a commemorative installation based on a 1920s room at Lloyd. Families slept on a tiny cot like this, while awaiting their journey on a ship.
I’ve stayed in art / theme hotels before — but none were as creative as the ones at Lloyd Hotel! The 117 rooms are all different, designed by Dutch designers and ranging from 1 to 5 stars (to fit all needs and budgets).
I flopped down on this 8-person bed, inspired by the shenanigans of rock musicians. This “Rough Music Room” is by Joep Van Lieshout, and an example of a five-star deluxe double room.
Every room in Lloyd Hotel is unique. When you make a reservation, you can pick the “star category” (which has a corresponding price). The exact room you’ll be staying in is a surprise, unless you make a specific request in advance.
Some of the rooms are very experimental. The one above has a folding, modular hinged wall — which lets you re-arrange the bathtub, closet and partitions as you please!
Lloyd Hotel encourages you to let go and have fun. How could I resist swinging around this rustic attic-style room, with a built-in swing?
(If you like my alien fashion, check out the items below:)
This is not just a dust ball. It’s “Dust Ball,” an art piece by Japan’s Suchan Kinoshita. Like the Katamari video game, she rolled traces of the hotel’s past into this mound — a preservation and reflection of the building’s many transformations.
Even a 1-star room (top right) is cozy and designed with flair. Each floor contains different room-types, so guests from all backgrounds can mingle.
Suzanne brought us to the library, open to both guests and visitors for exhibitions, lectures, or plain relaxing and reading. The classical space contains a typewriter and furniture by De Bazel, a Dutch architect and contemporary of Frank Lloyd Wright.
I couldn’t help but smile at “The Family Portraits,” an exhibition by Michiel Voet. His photos communicate family stories, and the impact that migration has on society.
The immigrant portraits are a study in friction and togetherness throughout the generations. Now I want to do a family portrait, standing on chairs and with spacesuit-jars over our heads!
What’s the deal with the XXX, which you’ll see all over Amsterdam? This symbol is from the city’s coat of arms, and represent three vertical St. Andrew’s Crosses. The saint was martyred on an X-shaped cross in the 1st century.
Amsterdam is known for adult entertainment in the Red Light District, which gives “XXX” a coincidental meaning as well. For me, it represents the X-mouth of Miffy, the Dutch mascot!
Hotel The Exchange’s name refers to the weaving together of fashion and interior design, making these rooms one-of-a-kind.
This boutique hotel’s location is ideal for travellers: right in the city center, and within walking distance of all the major sights. (Address: Damrak 50, 1012 LL Amsterdam, Netherlands)
In the spirit of playful collaboration, Otto Nan and Suzanne Oxenaar commissioned students from Amsterdam Fashion Institute to create rooms “dressed like models.” The lounge sets the whimsical tone, with has pillows made from fabric swatches and a selfie #nofilter mirror.
Hotel The Exchange is actually made up of three narrow buildings (one dates back to the 17th century), which were connected while retaining the original framework. The winding staircases and unexpected passages make this a fun space to wander through.
(All photography by Arina Dresviannikova)
Once we checked in, I spread out my belongings on my bed.
We stayed in the top-level Rembrandt Room, featuring this superb view and a bed surrounded by what looks like a giant, old-fashioned ruffled collar.
Closeup on Leyla’s cute accessories: a Hello Kitty ghost ring, and Dutch Pikachu. She uploaded a vlog about our adventures at Lloyd hotel; The Exchange footage is coming soon.
Hotel The Exchange has 61 unique rooms, each with its own theme and designed by a young graduate of AMFI. Like at Lloyd, they range from one to five stars (reflecting the amount of amenities, views and square footage).
The rooms are dressed like models on a catwalk — draped in hand-crafted designs that reflect a particular vision of Amsterdam fashion. In a world filled with cookie-cutter hotels, it’s heartening to stay in a place where you wake up feeling stylish and inspired.
I was impressed by the diversity of design. The “Mattress Room” by Roos Soetekouw deconstructs a bed into its foam, box-spring and textile parts. These pieces are re-worked into 3D furniture and textured decor. I think my Miffy purse looks quite at home on this hanger rack, made out of bed-springs.
Even the room numbers get a twist: each is a hand-embroidered disk, made up of X’s in the hotel’s signature orange-red shade.
Malu Gehner called her room “Epaulettes,” after the shoulder decorations found in military attire. Her room is decked out in braided rope trimmings.
Many of the artists incorporated special fabrics developed in collaboration with the Textile Museum in Tilburg for the project.
Roos Soetekouw created one of my favorite rooms, “Misunderstood Creatures.” This is not for everyone, but you can understand why Goths would feel right at home.
The sinister fantasy installation includes portraits of three troubled yet lovely creatures. The black ceiling seems to be crying dark tears.
I love the dark side of fashion, and The Room of Misunderstood Creatures spoke to my aesthetics.
If you look closely, there are colorful sequins encased in the floor — adding a magical sparkle to the twisted gloom.
Sofie Sleumer was inspired by the tales of the brothers Grimm. She used the walls of her small room to tell the story: a collage of nature, insects, eggs and other fairytale imagery. She also sourced broken furniture from small markets, mending the broken parts to add to the feeling.
Hotel The Exchange has several common areas for guests. This one has a wide selection of fashion and photography books, and two working sewing machines, fabric and threads!
Every morning, we looked forward to having breakfast at hotel’s Café Stock located next door. The well-lit space has illustrations from the room designers on the walls.
Arina and I couldn’t get enough of Cafe Stock’s Dutch apple pie, baked fresh and served with real hand-whipped cream. We always ordered the XL sized lattes and cheese pancakes, and the national “stroopwafel” (two pieces of thin, baked waffle with caramel syrup in between) is a must-try.
Would you stay in a fashion hotel like this one?
Don’t forget to check out Leyla’s vlog of our hotel tour, and more of my travel tips from the Netherlands here. And I’m now off to a new destination… check out my Instagram to see where I’ll be. Hint, yee-haw!