Finding Miffy stores in Amsterdam! Shopping at De Winkel van Nijntje, Mr Maria lamp studio, bunny chocolates.
I’ve got Miffy mania! My favorite mascot, the minimalist bunny, is a Dutch creation. Naturally, when I was in Amsterdam, I sought out everything related to her.
My friends and I visited her De Winkel van Nijntje store, and swung by Mr Maria’s lamp studio (they create the glorious Miffy lamps, as well as other cute creatures). We bit off her chocolate bunny ears, and even took her to a castle in the form of a balloon.
Enjoy this travel guide to all things Miffy in the Netherlands!
(PS – if you aren’t anywhere near Amsterdam, don’t worry. Miffy is taking over the world… she has a new animated TV series, and just released a product line available at Walmart in stores and online. Above are some toy figures from this collection, plus books, bags, stationery, a rainbow lamp and and more that she sent me! You can find out more on the Miffy and Friends US Facebook.)
Now, let’s follow the white rabbit through Amsterdam.
Because of her “kawaii” round look, many people mistakenly assume Miffy is Japanese. In fact, Dutch artist Dick Bruna released his first bunny book in 1955, 20 years before Sanrio’s Hello Kitty.
I loved Miffy as a child, and continue to be… a tad obsessed. Her minimal look and narrative leave tons of room to the imagination, and make her adaptable to numerous products. (You might recall that I have a lot of her designs in my apartment decor.)
If you’re a Miffy fan in Amsterdam, you must head straight to her largest store. It’s called De Winkel van Nijntje, which translates to “The store of Miffy” (Nijntje means “little rabbit,” and is her name in Dutch). I snuck up behind her giant window display, where she wears the traditional clothing of her homeland.
(Address: Scheldestraat 61, 1078 GH Amsterdam, Netherlands)
This is heaven… A wall of Miffy stuffed toys in every size, color, material and costume! From Santa Claus to steampunk, she seems to have an outfit for every occasion.
(If you aren’t in Amsterdam, you can still shop for her character goods with a click below):
At the counter, there was a warm tribute to Dick Bruna, who passed away on February 16 of this year. The kind-hearted illustrator is loved for his storybooks and unmistakable designs.
I’m most drawn to Miffy in her most minimal form, such as the all-white statuettes above. I ended up taking home at postcard with only the outline of her bunny ears, drawn with Bruna’s brush. (You can see it in my bedroom, on top of my books).
Behold, a massive Miffy! I must go over and squish it.
When you push the numbers on her feet, she talks (not sure how, since her mouth is an unmoving X!)
A lot of Miffy items are designed for babies and children, which makes De Winkel Van Nijntje a great shop for families to visit. There are items for every stage of life: I saw teething rings, bibs and nightlights.
But no matter how old you are, you can enjoy a hang-out session with the Dutch bunny!
My local friend Leyla, who runs LeylaFashion blog and @leylafashion YouTube, grew up with Nijntje and now has a young son. She picked up some interior decor in this shop, for Danny’s room renovation.
Above, watch Leyla’s vlog about our visit to De Winkel van Nijntje store in Amsterdam, as well as Mr Maria’s studio, and the Miffy chocolate shop.
I was pleased with the large selection of items in this store, which encompassed all types of products in different price ranges.
On the right, there are collectible Miffy statues from the 60th anniversary Art Parade. Artists made their own interpretation of the bunny: one turned her into a duck, one spraypainted her gold, and another put her in Goth vampire piercings!
It all began with a storybook about a little white bunny. All of the Miffy books ever written and illustrated by Dick Bruna can be found here, in different languages. They’re charming and timeless, with universal lessons about family, loss, friendship and strength.
That’s the Tao of Miffy: she reflects who we are, in any stage of life.
Thanks to Arina Dresviannikova for the photos in this post. I was keen to visit De Winkel van Nijntje for ages, and it was even more fun to do so with friends.
On another day, I crossed off another bucket-list item: meeting the Mr. Maria studio team in Amsterdam! I’ve been friends with the lighting designers for years, but never got a chance to meet them in real life until now.
Mr. Maria famously created the Miffy lamp, which I have in my living room. (You can see it in the window above, along with their upcoming Miffy cushions and bean-bag chairs).
Dutch designers Jannes Hak and Lennart Bosker welcomed us with heart (literally — they just released this Lia white heart-shaped lamp!) They showed us around their inspiring Mr. Maria studio, and then we sat down for a coffee and chat.
Although their lights are often found in children’s bedrooms, these two are alternative spirits like us. Mr Maria established their design studio with a go-getting, DIY attitude — they used to make Miffy lamps late into the night, while blasting Rammstein!
To this day, the studio is a space for joyful experimentation. Lennart and Jannes showed us 3D printed prototypes of potential new designs (they are now producing more home interior design objects, in addition to lamps). They sometimes make one-offs for special occasions: playfulness and modern, simple creativity are truly at the core of this brand.
Kawaii minimalism is the connection between all their designs. With only white rounded shapes and a few black strokes, they convey pure happiness. (Above is their Kokeshi Japanese doll lamp; you can see the full Mr Maria collection here.)
Although the team is constantly pushing forward with new concepts, the X-mouthed bunny remains the star of the show. “Miffy is like the Buddha,” said Jannes. It’s true; she sits in silent repose, and is everything and nothing all at once.
In the bottom corner, you can see another similarly Zen-like character: Brown, the bear from Line friends. I have this lamp in my apartment too; they really do feel like calm, glowing Buddhist statues.
Above are a few experimentations: a cut-out 3D paper design, and a Snuffy prototype (Miffy’s dog).
Mr Maria lives up to their motto, “making people smile.” It was an absolute joy to visit their studio and see the creative energy in action.
I’m excited for the release of their next products: sleepy Miffy beanbag chairs and oversize cushions! Here’s your first glance at what is coming soon.
(My bag is from Hong Kong, and no longer available… but you can get my dress and tights directly from me, on my shop.)
The sweetest family ever sits on one of their shelves: Snuffy the dog, Smiley face, Anana the elephant, Line’s Brown, Kokeshi, Nanuk the bear, and Miffy in small and large. Which one is your favorite?
After, my friends and I went on a hunt for Miffy chocolates! We walked over to chocolate shop T Goede Soet (Address: Keizersgracht 95, Amsterdam, Netherlands).
T Goede Soet is a specialty chocolate shop, and always carries a number of hand-made Miffy sweets. I had a hard time deciding between the white chocolate lollipops, dark chocolate bunnies (I guess they represent her brown bunny friend Melanie). Each was only 1 Euro each. There’s also a larger bunny chocolate that comes in a box, which is a nice gift.
The chocolates are locally made and well-designed — and absolutely delicious. I felt bad biting Miffy’s ears and head off, but it was worth it.
Finally, you can find lots of Miffy products at Amsterdam’s Schiphol Airport. The shopping center there (which anyone can access) has several gift stores — and I found this funny bunny balloon floating above a display.
I cut Miffy loose, and took her with me on an outing with Leyla and her mom. (Above — this is a trick photograph. We’re actually standing up behind a board, designed to look like a bed).
We took a day-trip to Kasteel de Haar, the largest and most luxurious castle in The Netherlands. Once you see the moat and draw-bridge entrance, marked with coats of arms, you know you’re in for a grandiose experience.
(Address: Kasteellaan 1, 3455 RR Utrecht, Netherlands. To get here, I rode the subway to Vleuten station.)
Naughty Miffy kept trying to blow away from us! I was afraid she’d get spiked on gates of De Haar Castle.
We took Miffy for a walk in the splendid gardens, which include a pond and labyrinth made from hedges. Every year, the castle hosts a Renaissance fair that Leyla attends.
(I am wearing this exact Iron Fist silver and black dress.)
The castle was always owned by the van de Haar family, and this building dates back to 1391.
In the last 19th century, Etienne Gustave van de Haar married the fabulously rich Baroness Hélène de Rothschild. They hired Dutch architect P.J.H. Cuypers, who set about in rebuilding the castle in a neo-Gothic style.
The finished castle has 200 rooms and 30 bathrooms, and was inhabited off-and-on by the couples’ descendents until becoming a museum today.
The staff of volunteers did a terrific job at telling us tales of de Haar castle. The Baroness loved pink, and insisted on decorating her room in pastel hues — much to the dismay of the architect. We also learned that the family was afraid of ghosts, so the architect attached spikes to the ceilings to keep them at bay! (Thankfully, our Miffy balloon didn’t pop on one of them.)
We were in awe at the castle interior, decorated with ornate woodcarvings and chandeliers. The maximalist rooms are filled with rare art from the Rothschild collections, including rare Flemish tapestries and European church relics.
The wealthy couple traveled to Asia (quite a feat in those days), and came back with Chinese and Japanese antiquities including a palanquin (carrier coach) that belonged to the Shogun’s wife.
Oh Miffy, you’re so fine! If you’re as mad for the Dutch bunny as we are, you’ve also got to check out the Miffy museum in Utrecht (I visited with Leyla last year).
Thanks iAmsterdam for making this dreamy trip possible.
If you’re going to Amsterdam, I hope you get to check out these Miffy attractions in her homeland. Do you have a favorite cute character, like I do?
I leave you with a display of Nijntje souvenirs at Schiphol Airport (you can also shop for her cute items below). And take a minute to watch Leyla’s fun vlog about our Miffy escapades!