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EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE.


EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

Ah, a young Japanese women’s boutique we haven’t cracked before! The Egg Store is a gyaru (gal) fashion explosion. I found it while shopping in Studio Alta at Ikebukuro Sunshine City (one of my favorite spots for inexpensive accessories).

EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

The boutique is a spin-off of Egg Magazine, the publication best known for plastering Ganguro / yamanba gals like black-faced Buriteri on the covers.

EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

Today, the gyaru faces in Egg Magazine are less extreme. Still, the look is all about the streets, colors, and crazy eyelashes.

EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

The Egg Store has a well-curated selection of one-offs.

EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

There are lots of summer sales going on right now…

EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

There’s nothing like shopping in Tokyo. I don’t buy a whole lot, but I love to look. Mountains of design inspiration everywhere you turn.

EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

You’ll never find checkered shirts, cut-off jean shorts and baseball caps in my boudoir. But I enjoyed taking a peek into the world of this style tribe.

EGG STORE IN STUDIO ALTA IKEBUKURO: GYARU GAL CLOTHES SHOPPING IN TOKYO, TRENDY YOUNG WOMEN'S JAPANESE BOUTIQUE. Egg Magazine, ganguro, yamanba, yamamba, blackface japan girls, big eyes kawaii eyelashes, TOKYO CLOTHING STORES. shopping guide tokyo, japanese tokyo alternative clothes, women's designer brand clothing, department stores japanese labels

What are your thoughts on Egg Magazine and gyaru fashion? Have you seen my photos of cute stationery stores and toys in Ikebukuro Sunshine City? Or my new Ikebukuro shopping and eating maps?

Japanese Word of the Day: Tamatsuki = Billiards
Song of the Day: DJ SiSEN’s epic playlist. Industrial/power noise/Goth.

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23 Comments

  1. Posted September 9, 2010 at 8:26 pm | Permalink

    thank you so much for this!!!

  2. Posted September 9, 2010 at 9:21 pm | Permalink

    I like it!

  3. Posted September 9, 2010 at 9:22 pm | Permalink

    Not my style either, but cool store. Thanks for the photos.

  4. Posted September 9, 2010 at 9:35 pm | Permalink

    Nothing wrong with cut offs and checkered shirts! ;) I will have to check it out.

  5. Posted September 9, 2010 at 10:33 pm | Permalink

    Haha, props for the BURITERI ganguro & gonguro throwback <3
    The store seems so tame compared to the looks back then; guess the wildness is just more organized/commercialized these days.
    Thanks for sharing <3 EGG is still an extreme/original treasure among GYARU mags.

    –VALENTINE. (loverrboy.blogspot.com)

    • Posted September 9, 2010 at 10:34 pm | Permalink

      The wildest days of Harajuku fashion were probably the 1990s, sadly…
      but the store was still neat to visit!

      • Posted November 9, 2020 at 1:35 pm | Permalink

        Does anyone know if the store is still a thing? I dont know if anyone will answer me though,nobody has been here since 2010 and its 2020.

  6. Posted September 9, 2010 at 10:49 pm | Permalink

    Buriteri! XD The styles are less exciting today for Egg…

  7. Posted September 9, 2010 at 11:13 pm | Permalink

    Thank you so much for sharing this!! xo

  8. Posted September 10, 2010 at 12:06 am | Permalink

    Not my style either but it is cool to see the photos.

  9. Posted September 10, 2010 at 2:42 am | Permalink

    Oh my gosh, I really like their stuff!
    My style is normally biker-punk-lolita-y, but some of that stuff was ADORABLE. :D

    • Posted September 10, 2010 at 5:44 pm | Permalink

      I enjoyed seeing this store! If you like the styles here, you might enjoy the Shibuya 109 “gal” department store. xo

  10. Posted September 10, 2010 at 5:02 pm | Permalink

    I love summer sales❤that’s crazy!!
    Gal fashion doesn’t fit me either but I love to see what they have, too. I collect Egg magazines because it’s inspiring:) I admire the designers and the whole staff working for egg fashion.

    • Posted September 10, 2010 at 5:45 pm | Permalink

      It’s very inspiring… I love how the various magazines (Ageha, Vivi etc) cultivate a distinct look and culture.

  11. Posted September 10, 2010 at 5:43 pm | Permalink

    I love your clothes. Kisses.

  12. Posted September 11, 2010 at 9:09 pm | Permalink

    I’d rock the striped/polka dotted dress and scarf! It’s mostly not my style either, but I do see pieces I’d use. I want to go shopping with you!!

  13. Posted September 13, 2010 at 9:06 am | Permalink

    thankyou good pics!

  14. Posted September 14, 2010 at 6:37 am | Permalink

    That must have been a week or 2 before I got there. When I was shopping, fur was everywhere, and shearling jackets, and fur-trimmed boots…even though it be 37 degrees outside, they still had their fall range instore!! And the girls in Shibuya 109 already had boots and fall/winter attire too.

    • Posted September 14, 2010 at 8:03 pm | Permalink

      Oh gosh, that is a trend I can do without. The all-fur booties, including the heels… they make your feet look like my cat’s!

  15. Posted September 16, 2010 at 3:11 pm | Permalink

    Is there a website youu can buy these clothes off of? there sooo adorable! ive found the official egg website but its all in japanese nd I cant read that.. someone told me it doesnt ship out to the u.s or whatever:[

    • Posted September 16, 2010 at 6:37 pm | Permalink

      I’m afraid not… You may be able to find some through ebay or online sellers, but I don’t think the Egg store ships overseas.

  16. Posted November 9, 2020 at 1:35 pm | Permalink

    Does anyone know if the store is still a thing? I dont know if anyone will answer me though,nobody has been here since 2010 and its 2020.

    • Posted November 10, 2020 at 6:01 am | Permalink

      I don’t think so :( haven’t seen it in some while.

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